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Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients [PDF]
BMC Health Services Research, 2020 Background Direct marketing—the delivery of messages via mail, the Internet, and similar routes directly to consumers—is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings ...
James K. Elrod, John L. Fortenberry
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MARKETING IN TOURISM – DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY [PDF]
STED Journal, 2020 Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit.
Nejra Hujić, Fatima Salihić
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Marketing (Beograd. 1991), 2002 Direct Marketing (DM) is usually treated as unworthy activity, with actions at the edge of legality and activities minded cheating. Despite obvious problems regarding ethics and privacy threat, DM with its size, importance and role in a concept of ...
Čičić Muris, Brkić Nenad
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Consumers' body image expressions: Reflection of a Snow White or an Evil Queen
Frontiers in Psychology, 2023 IntroductionThe aim of this paper is to explore how minimal-self impacts the body image, projecting it as a reflection of one's approach toward their health and mental well-being.MethodsThe study takes qualitative data from two countries India and ...
Ralf Wagner, Swati Singh
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Identifying customer priority for new products in target marketing: Using RFM model and TextRank [PDF]
Innovative Marketing, 2021 Target marketing is a key strategy used to increase the revenue. Among many methods that identify prospective customers, the recency, frequency, monetary value (RFM) model is considered the most accurate.
Seongbeom Hwang, Yuna Lee
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Türkiye Tarımsal Araştırmalar Dergisi, 2021 The purpose of the research was to reveal the opinions and satisfaction levels of farmers about the market and also to offer solutions to problems. The research data were obtained through a survey from 68 local farmers selling agricultural products in ...
Gamze AYDIN ERYILMAZ, Osman KILIÇ
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Interactive design and its role in direct marketing" An application to real estate marketing in Egypt" [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 The technical development occurring in various areas of life and related to digital development and its life applications has created a pattern of employment creativity for these digital applications in the various design fields, including the areas of ...
Yasser Mohsen Mohamed Fahmy
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Agriculture, 2023 Marketing strategies play a significant role in determining farm income. Although direct marketing has been proposed as an innovative way to improve producers’ economic welfare, little is known about producers’ adoption of direct marketing among ...
Tzong-Haw Lee +4 more
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Multimedia for Direct Marketing [PDF]
, 2009 Multimedia technologies provide direct marketers with an incredible diversity of opportunities for communication to as well as with customers in a more appealing manner than old-fashioned printed advertisements or mailings (Coviello, Milley, & Marcolin, 2003).
Wagner, Ralf, Meißner, Martin
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Aggressiveness of telemarketing [PDF]
Marketing (Beograd. 1991), 2022 During the past two decades the use of the telephone had been dramatically increased, while its possession and using are presented as almost as an imperative at the moment.
Džever Sanja +2 more
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