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Use of direct marketing in nonprofit organizations [PDF]

open access: yesMarketing (Beograd. 1991), 2010
Non profit organizations represent very heterogenus group of organizations which can be determined by the fact that they are being used as forums for creation and distribution of new ideas.
Popović Ana
doaj  

Implementation of Direct Marketing to the Family as the End Consumer

open access: yesTržište, 2011
This paper explores and analyzes the implementation of direct marketing aimed at families as a specific consumer on the business-to-consumer market. The paper contains a summarized overview of the basic characteristics of direct marketing as one of the ...
Lana Kosić
doaj  

Relationships Marketing, as a New Direction of a Marketing Theory

open access: yesEkonomika, 1999
The interest in relationships marketing has grown in recent years and is now beginning to take center stage in marketing thought and research. Relationships marketing covers the whole spectrum of marketing’s sub-disciplines and also integrates concepts and theoretical paradigms from several social science disciplines, including economics, sociology ...
openaire   +4 more sources

Categorical apparatus of individual marketing [PDF]

open access: yesMarketing i Menedžment Innovacij, 2013
The aim of the article. The aim of the article is to clarify the essence of individual marketing and its interconnection with relationship marketing, CRM, direct marketing and database marketing based on a study of the marketing genesis and the evolution
I.L. Reshetnikova, Yu.A. Eremenko
doaj  

Innovative tool of direct marketing [PDF]

open access: yesMarketing i Menedžment Innovacij, 2010
The aspects of direct marketing activation on the basis of interactive applications introduction are examined. Basic advantages, linked with the use of the integrated marketing communications during formation of direct marketing strategies are open up.
T.S. Maksymova
doaj  

Real-time image sharing system

open access: yesJournal of Agriculture, Food Systems, and Community Development
Direct sales of agricultural products account for a significant portion of sales in urban areas; therefore, efficient management contributes to the sustainability of urban farming.
Mitsuhito Hosaka   +2 more
doaj  

The Reach and Impact of Direct Marketing via Brand Websites of Moist Snuff. [PDF]

open access: yesTob Regul Sci, 2016
Timberlake DS   +3 more
europepmc   +1 more source

PEMBUATAN MODEL PROFIL MAHASISWA FAKULTAS TEKNIK UNIVERSITAS PANCASILA

open access: yesJurnal Informatika, 2009
Promotion is a must for a university to get students. With the innocence of the promotion team about the existing student profile, it will cause the team does not know which segment should be the promotion target.
Paryudi Paryudi
doaj  

Door to Door Outreach Campaign in Florida, NY

open access: yesMarketing Libraries Journal, 2018
Florida Public Library, a school district public library in a farming and bedroom community on the edge of metropolitan New York, serving a population of 4,991, engaged in a door-to-door outreach campaign in 2016–2017 to raise its profile in the ...
Madelyn Folino
doaj  

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