Results 11 to 20 of about 117,970 (297)
Management of promotional activities in higher education in the Republic of Serbia [PDF]
This paper is the result of researching activities between faculties of the University of Novi Sad and Belgrade on social networks, as well as the impact of their activity on popularity among high school graduates.
Čačić Nataša M. +2 more
doaj +1 more source
The Impact of Integrated Marketing Communications Dimensions on Improving Customers Experience in Coastal Tourism Industry [PDF]
The purpose of this study was to analyze the factors affecting integrated marketing communication and provide solutions for improving the customer experience in Chabahar coastal tourism industry.
Ali Asghar Tabavar
doaj +1 more source
Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995).
Frikkie Herbst
doaj +1 more source
Importance of database for direct marketing campaigns
Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view ...
Diana Prihoanca
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The marketing strategies of Serbian honey producers
Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification.
Vlade Zarić +3 more
doaj +1 more source
Transmission Scenarios of Listeria monocytogenes on Small Ruminant On-Farm Dairies
Listeria monocytogenes can cause severe foodborne infections in humans and invasive diseases in different animal species, especially in small ruminants. Infection of sheep and goats can occur via contaminated feed or through the teat canal.
Dagmar Schoder +2 more
doaj +1 more source
Local seafood: rethinking the direct marketing paradigm
Faced with strict regulations, rising operational costs, depleted stocks, and competition from less expensive foreign imports, many fishers are pursuing new ways to market and sell their catch.
Joshua S. Stoll +2 more
doaj +1 more source
Do Offline and Online Marketing Go Hand in Hand?:Cross-channel and Synergy Effects of Direct Mailing and Display Advertising [PDF]
Despite the rise of digital, direct mailing as a marketing communication tool remains relevant and widely applied in practice. Nevertheless, research into the effectiveness of direct mailing in the online environment is scant.
Lesscher, Lisan +6 more
core +1 more source
THE DIRECT MARKETING PLAN - COMPARATIVE STUDY IN ROMANIA AND FRANCE [PDF]
This paper aims to present a comparation between the structure of direct marketing plan in romanian companies and french companies. The article presents the importance of direct marketing plan, on how the plan is put into practice in romanian companies,
SABOU FELICIA
doaj
CRM and Corporate Communication
Customer Relationship Management (CRM) has triggered a number of chain reactions that are changing the business communication and the core competencies of managers of businesses, agencies and consultancy companies to direct their processes.
Luigi Caricato
doaj +1 more source

