Results 11 to 20 of about 117,970 (297)

Management of promotional activities in higher education in the Republic of Serbia [PDF]

open access: yesTehnika, 2020
This paper is the result of researching activities between faculties of the University of Novi Sad and Belgrade on social networks, as well as the impact of their activity on popularity among high school graduates.
Čačić Nataša M.   +2 more
doaj   +1 more source

The Impact of Integrated Marketing Communications Dimensions on Improving Customers Experience in Coastal Tourism Industry [PDF]

open access: yesپژوهش‌های مدیریت عمومی, 2019
The purpose of this study was to analyze the factors affecting integrated marketing communication and provide solutions for improving the customer experience in Chabahar coastal tourism industry.
Ali Asghar Tabavar
doaj   +1 more source

The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium

open access: yesCommunicare, 2022
Relationship marketing is a paradigm shift and it is associated with the return of direct marketing both in business-to-business and business-to-consumer markets (Seth & Parvatiyar 1995).
Frikkie Herbst
doaj   +1 more source

Importance of database for direct marketing campaigns

open access: yesStudies and Scientific Researches: Economics Edition, 2012
Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view ...
Diana Prihoanca
doaj   +1 more source

The marketing strategies of Serbian honey producers

open access: yesApstract: Applied Studies in Agribusiness and Commerce, 2013
Serbian honey producers are exposed to the increased international competition of recent years. To face up to the new changes, producers are progressively using diversification strategies, such as direct sales and production diversification.
Vlade Zarić   +3 more
doaj   +1 more source

Transmission Scenarios of Listeria monocytogenes on Small Ruminant On-Farm Dairies

open access: yesFoods, 2023
Listeria monocytogenes can cause severe foodborne infections in humans and invasive diseases in different animal species, especially in small ruminants. Infection of sheep and goats can occur via contaminated feed or through the teat canal.
Dagmar Schoder   +2 more
doaj   +1 more source

Local seafood: rethinking the direct marketing paradigm

open access: yesEcology and Society, 2015
Faced with strict regulations, rising operational costs, depleted stocks, and competition from less expensive foreign imports, many fishers are pursuing new ways to market and sell their catch.
Joshua S. Stoll   +2 more
doaj   +1 more source

Do Offline and Online Marketing Go Hand in Hand?:Cross-channel and Synergy Effects of Direct Mailing and Display Advertising [PDF]

open access: yes, 2020
Despite the rise of digital, direct mailing as a marketing communication tool remains relevant and widely applied in practice. Nevertheless, research into the effectiveness of direct mailing in the online environment is scant.
Lesscher, Lisan   +6 more
core   +1 more source

THE DIRECT MARKETING PLAN - COMPARATIVE STUDY IN ROMANIA AND FRANCE [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015
This paper aims to present a comparation between the structure of direct marketing plan in romanian companies and french companies. The article presents the importance of direct marketing plan, on how the plan is put into practice in romanian companies,
SABOU FELICIA
doaj  

CRM and Corporate Communication

open access: yesSymphonya, 2006
Customer Relationship Management (CRM) has triggered a number of chain reactions that are changing the business communication and the core competencies of managers of businesses, agencies and consultancy companies to direct their processes.
Luigi Caricato
doaj   +1 more source

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