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Marketing communications in conditions of crisis [PDF]
Marketing (Beograd. 1991), 2009 The paper aims to reveal potential economic benefits deriving from implementation of regionally integrated marketing communications strategy in the period of the global financial crisis. Possibilities for implementation of regionally integrated marketing
Ognjanov Galjina
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Integrated marketing communications paradigm in digital environment: The five pillars of integration [PDF]
Megatrend Revija, 2014 This paper is focused on the paradigm of integrated marketing communications (IMC) in digital environment. The integration is analysed through five aspects.
Rakić Beba, Rakić Mira
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MARKETING COMMUNICATIONS ON B2B MARKETS
14th Annual International Bata Conference, 2017 Business to business (B2B) communications have long been based on personal contact. With the development of internet technologies, however, part of B2B communications has moved online, and this trend will continue to increase. This article investigates how the marketing communications on modern B2B markets have been changing and provides information to
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Bundling and collusion in communications markets [PDF]
International Journal of Management and Network Economics, 2006 This paper deals with competition in communications markets between an incumbent and a competitor. We analyse the effect of bundling strategy by a firm that enters an incumbent market. This market dimension has deep implications on the sustainability of collusion.
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TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET
Статистика и экономика, 2016 The article considers and justifies the modern concepts and trends of marketing communications. It deals with examples of emerging communication technologies, proposes the system of the evolution concepts of marketing communications and characteristics ...
Vladimir A. Polyakov, Andrey A. Romanov
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Service quality affecting student satisfaction in higher education institutions in Ghana
Cogent Education, 2023 Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive factor ...
George Kofi Amoako +4 more
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UTICAJ INTEGRISANIH MARKETING KOMUNIKACIJA NA POZICIJU TURISTIČKE DESTINACIJE – PRIMJER BOSNE I HERCEGOVINE [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2014 The paper entitled „The impact of integrated marketing communications on the position of tourist destination – example of Bosnia and Herzegovina“ strives to show the importance of integrated marketing communications in modern management of a tourist ...
Biljana Rađenović Kozić +1 more
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Cogent Business & ManagementThis study examines the influence of social media influencers (SMI) and electronic word-of-mouth (eWOM) on purchase intention (PI) within small and medium-sized enterprises (SMEs) agglomerated in the Gamarra textile cluster in Lima, Peru.
Franco Medina +1 more
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Planning of integrated marketing communication as part of a strategic marketing plan [PDF]
Anali Ekonomskog fakulteta u Subotici, 2016 Integrated marketing communications are defined as the concept of marketing communications planning that evaluates the strategic role of the different promotion instruments and combines them to provide a clear and consistent promotional message and ...
Đokić Ines
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Cogent Business & ManagementThe growth of e-commerce has accelerated digitalisation across multiple industries, including the cosmetics sector. In this context, augmented reality (AR), a technology that merges the real with the digital, has begun to be adopted.
Camila Segura-Trinidad +1 more
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