Results 11 to 20 of about 2,435,522 (247)
Integrated marketing communications in sport organizations [PDF]
Marketing (Beograd. 1991), 2011 Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers ...
Gašović Milan
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MARKETING IN TOURISM – DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY [PDF]
STED Journal, 2020 Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit.
Nejra Hujić, Fatima Salihić
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Optimization of marketing communications of trade enterprises in modern conditions [PDF]
E3S Web of Conferences, 2023 The main directions of development of marketing communications of commercial enterprises in modern conditions are analyzed in the article. The purpose of the article is to reveal and substantiate the prospects of development of marketing communications ...
Marusinina Elena +3 more
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RESEARCH ON THE PRACTICAL ASPECTS OF THE PROVIDING EFFICIENCY OF MARKETING COMMUNICATIONS’ BANK
Фінансово-кредитна діяльність: проблеми теорії та практики, 2021 The marketing communications play an important role in the activities of banks, because it is one of the most important elements of the marketing activity.
T. D. Girchenko, O. V. Panchenko
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Performance of Social Media Marketing Communications of Industrial Companies [PDF]
SHS Web of Conferences, 2021 Social media activities create additional opportunities for industrial companies to increase sales in industrial markets. The results will be influenced by the intensity of communications and posting online, as well as the content and its integrity.
Izakova Natalya +2 more
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AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET [PDF]
Innovative Issues and Approaches in Social Sciences, 2014 This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing
Damjana Jerman, Bruno ZavršniK
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Health Communication Should do no Harm: Weight and Diabetes Stigma in Online Health Content
Journal of Patient Experience, 2023 Stigmatizing language in online health communication negatively impacts patient experience and health outcomes. Journals, medical associations, and patient groups have affirmed the use of person-centered language; however, those changes have not been ...
Jennifer L Lonzer MA +7 more
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Development and efficient use of a marketing communications mix
Экономика и управление, 2022 Aim. Based on an analysis of current trends in the development of the marketing communications mix, the presented study aims to determine the prerequisites for its efficient use by organizations for maximum impact on the consumer.Tasks.
E. V. Torgunakova, E. A. Torgunakov
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Maketingu rebyu, 2020 In this study, commuters refer to consumers that use transit, especially train. They include railway users, consumers shopping in or near the stations and the audience for out-of-home (OOH) advertising and traffic advertising.
Shinji Takahashi, Yasunari Sasaki
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The Market for Policy Communication [PDF]
SSRN Electronic Journal, 2010 We develop a model of policy communication by aid agencies, NGOs and intergovernmental organizations and we show how the need for fundraising affects the policy communication strategy of these organizations. To attract more funds, organizations may bias their communication. The bias depends on the ex ante beliefs of donors and on mass media reporting.
Swinnen, Jo +2 more
openaire +3 more sources