Results 31 to 40 of about 2,435,522 (247)
Marketing communications of higher education institutions in the Republic of Serbia [PDF]
Marketing (Beograd. 1991), 2015 In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs) started to apply new business approaches which led to the development of higher education management and marketing.
Popović Ana
doaj +1 more source
BMC Health Services Research, 2020 Background Willis-Knighton Health System’s special supplement in BMC Health Services Research, “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations, sales promotion ...
James K. Elrod, John L. Fortenberry
doaj +1 more source
Marketing communications in the digital age [PDF]
E3S Web of Conferences, 2019 In this article, the author raises the issues of marketing communications in the digital age. The article also presents the differences between traditional marketing communications and digital marketing.The theoretical basis includes the analysis of ...
Idrysheva Zhazira +4 more
doaj +1 more source
Ouachita\u27s Office of Communications & Marketing earns national recognitions [PDF]
, 2023 Ouachita Baptist University’s Office of Communications & Marketing earned eight national recognitions as part of Baptist Communicators Association’s 59th annual Wilmer C.
Office of Communications & Marketing,
core
Applying the social ecological model to social marketing communications [PDF]
, 2013 <b>Purpose -</b> By applying social ecological models of health behaviour to marketing communications to achieve behaviour change, we illustrate the importance of taking into account various economic, environmental, institutional and social ...
Holme, I. +11 more
core +1 more source
Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
core +1 more source
Corporate marketing: Apocalypse, advent and epiphany [PDF]
, 2009 Purpose - this paper aims to explain the nature and relevance of corporate marketing and details the antecedents of the territory. Corporate marketing is a marketing and management paradigm which synthesises practical and theoretical insights from ...
Balmer, JMT
core +1 more source
Is communications a strategic activity in UK Education? [PDF]
, 2006 This qualitative exploratory paper investigates whether communications/public relations is regarded by opinion formers in UK education as a strategic business activity or a tactical marketing tool.
Chapleo, Chris
core +1 more source
Advanced Science, EarlyView.The study establishes an immune‐cure (ICu) mouse model based on a TMEMed G422TN‐GBM system that faithfully recapitulates human TMEMed GBM. scRNA‐seq analysis reveals a Csmd3+ microglial subset with innate immune memory (IIM) potential that potently suppresses GBM growth, drives a TME cold‐to‐hot transition, and induces 100% ICu in long‐term survival ...
Hai‐Feng Jiang +12 more
wiley +1 more source
Advanced Science, EarlyView.PRRSV vaccine‐mediated protection is associated with clonally expanded cytotoxic CD8+ T cell subsets driven by viral structural proteins and supported by innate TLR4/TLR8 signaling and CD4+ T cell help, whereas non‐protective responses are characterized by dysfunctional exhausted‐like CD8+ T cells linked to poor viral control.
Can Kong +14 more
wiley +1 more source