CUSTOMER SERVICE AND ITS IMPACT ON CONSUMER BUYING PATTERNS [PDF]
Modern Management Review, 2021 The study focuses on the relationship between customer service and consumer shopping patterns at a selected retailer in Whittlesea, South Africa. The study's primary objectives were to identify the fundamental components of customer service and assess if
Tshepo TLAPANA, Kwanele MDUBA
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Marketing communications in health and medicine: perspectives from Willis-Knighton Health System
BMC Health Services Research, 2020 Background Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and medical establishments for growth and prosperity. Many conveyance mechanisms are at the disposal of
James K. Elrod, John L. Fortenberry
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Evaluating the effectiveness of integrated marketing communications while implementing a CRM system in the agricultural industry [PDF]
E3S Web of Conferences, 2021 This article deals with the problem of insufficient objective characteristics for determining the productivity of integrated marketing communications in business and organizations of various fields of activity, including those involved in ecology, energy,
Fedyaeva Anna +3 more
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Marketing and Marketing Communication in SMEs [PDF]
EUROPEAN RESEARCH STUDIES JOURNAL, 2013 This paper reveals the main findings of two research studies carried out in cooperation with the University of Finance and Administration in Prague within the realization of research projects focused on the needs of businesses. The research in small-and medium-sized enterprises was looking into the application of decisive market competencies and the ...
openaire +4 more sources
Social media- an effective tool to influence purchase decisions of students- a case study at a public Higher Education Institution in South Africa [PDF]
The Retail and Marketing ReviewSocial media platforms provide companies with vast consumer markets, where students openly share their preferences and opinions, allowing marketers to observe and even guide their choices. As social media content spreads rapidly, it fosters conformity in
Fathima Khan-Ameer, Dr. Marlini Moodley
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2014 CVM News: College welcomes new Assistant Dean for Marketing and Communications
, 2014 This news item is about: The College of Veterinary Medicine is pleased to welcome G. Leonard Johnson as the new Assistant Dean for Marketing & Communications, starting in October.
Office of Marketing and Communications. Media Relations
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Event-marketing as innovative marketing communications: Reviewing the German experience [PDF]
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
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Randy Sands Named Interim Communications and Marketing Director [PDF]
, 2018 Sands brings 20 years’ experience as a communications and marketing executive with a focus on higher education, public affairs and corporate ...
Communications and Marketing
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Communicare, 2022 Increasing competition, declines in consumer demand and consumers that are more strategic than ever before have led to saturation and stagnation in a number of well-developed markets.
Peter Schafer
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ASSESSMENT OF EFFICIENCY AND EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS
Дискурс, 2019 Conceptual issues of measuring the efficiency and effectiveness of digital marketing communications are considered. The interrelation between digital marketing communications tools and business goals, marketing and communication goals of an organization ...
V. P. Semenov +2 more
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