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Marketing Management Journal, 2006 Sales attributed to direct marketing activities continue to grow worldwide. Despite its growth, there is no agreement of what direct marketing is. Terms like directed marketing, relationship marketing, interactive marketing, etc.
CAROL SCOVOTTI, LISA D. SPILLER
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Marketing communications complex of subjects of public administration
Aspekti Publìčnogo Upravlìnnâ, 2019 The article defines the essence and features of the system of marketing communications (SMC) of the subjects of public administration. It is proposed to introduce this concept as a complex of interpersonal dialogue communications in small groups, public,
Y. V. Gavrilechko
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Compatibility of Polish Law with EU Law Concerning the Use of Electronic Communications Means for Direct Marketing Purposes [PDF]
Yearbook of Antitrust and Regulatory Studies, 2019 U law sets out some requirements in respect of data processing for direct marketing purposes. These requirements are included in particular in Regulation 2016/6791 and Directive 2002/58/EC2. The use of electronic communications means for direct marketing
Artur Salbert
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Direct marketing in non-wood forest products in Turkey
Turkish Journal of Forestry, 2018 Over the last decade, direct marketing practices have been widely used in the marketing of agricultural products in the world. The non-wood forest products (NWFP) have been affected by this development and direct marketing efforts of these products have ...
Emre GÖKSU, Hakan ADANACIOĞLU
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Problem of data privacy protection in direct marketing [PDF]
Marketing (Beograd. 1991), 2011 The dynamism of modern business conditions, as well as increasing competition, call for companies to change their usual ways of doing business and communicating with consumers. Therefore, today's direct marketing industry is experiencing explosive growth,
Markov Jasmina, Lazić Biljana
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STRUCTURE AND FUNCTIONING OF DIRECT MARKETING SYSTEMS [PDF]
Annals of the University of Petrosani: Economics, 2023 The system of direct marketing might be defined as follows: “A method for selling goods directly to consumers through a network developed by independent distributors, who, at their turn, introduce other distributors, the income resulting from the profit ...
IOAN NICOLAE TIUZBAIAN, LAVINIA HULEA
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IS IT DIRECT SELLING A TYPE OF DIRECT MARKETING? ARGUMENTS. [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 Direct selling, as a type of relationship marketing, facilitates the construction of a customized relation between the company and its clients and assures a long term collaboration between the two parts.
CLAUDIA BOBÂLCĂ, CAMELIA SOPONARU
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METHODOLOGY IMPROVE THE EFFECTIVENESS OF SOME KINDS OF DIRECT MARKETING FOR RETAIL BUSINESS
Современная наука и инновации, 2022 Authors suggests some advices in the field of client base segmentation construction for retail profit-making organizations concerning their possible reaction on marketing cam-paigns.
Konstantin L. Polyakov +2 more
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Supporting Survivor‐Centered Care Through Digital Health Integration
Pediatric Blood &Cancer, EarlyView.ABSTRACT Survivors of childhood cancer face barriers to receiving guideline‐based, long‐term follow‐up care. Two digital tools, Passport for Care (PFC) and Cancer SurvivorLink (SurvivorLink), address complementary gaps by enabling tailored survivorship care plan (SCP) generation, updating, storage, and sharing.
Jordan G. Marchak +15 more
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Right to privacy and some methods of direct marketing
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013 Promotion constitutes part of the marketing mix which consists of advertising, sales support, public relations, personal sale and direct marketing. It may be stated that the law delimits boundaries to all these elements of the communication mix.
Hana Kelblová
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