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Barriers to the implementation of Integrated Marketing Communications: the client perspective [PDF]

, 2012
Discussions on Integrated Marketing Communications (IMC) in the academic and practitioner journals are gradually changing from examining definitions and justifications to sharing good practice, with an acceptance that IMC is the only way forward in the ...
Mortimer, Kathleen; id_orcid, Laurie, Sally; id_orcid, Mortimer, Kathleen, Laurie, Sally   +3 more
core  

Cross‐Sectoral AI Integration Is Essential to Tackling Food Waste and Food Insecurity: A Roadmap for Developing Resilient Food Systems

Advanced Intelligent Systems, EarlyView.
As food insecurity and global food demands surge, artificial intelligence (AI)‐based technologies offer promising opportunities to reduce food loss and waste. In this perspective, current AI adoption across the food supply chain is assessed using various academic, industry, and policy sources.
Akansha Prasad, Hannah Mann, Lubna Najm, Shadman Khan, Carlos D. M. Filipe, Tohid F. Didar   +5 more
wiley   +1 more source

Integrated marketing communications, Asia-Pacific

, 2017
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most ...
Sassenberg, Anne-Marie, Shimp, Terence A., Andrews, J. Craig, Chitty, Bill, Barker, Nigel, Luck, Edwina   +5 more
core   +1 more source

Using pre‐ and post‐entry data to identify the effect of ethanol plant entry on the spatial pattern of corn prices: A study in Indiana

American Journal of Agricultural Economics, EarlyView.
Abstract We estimate the long‐run effect of ethanol plant entry on local corn prices using a long‐horizon difference‐in‐differences framework that combines matching with fixed effects while explicitly accounting for treatment intensity and spatial heterogeneity.
Jinho Jung, Juan P. Sesmero, Ralph Siebert   +2 more
wiley   +1 more source

Still Glued to the Box? Television Viewing Explained in a Multi-Platform Age Integrating Individual and Situational Predictors

International Journal of Communication, 2014
This study examines the factors that influence time spent with different genres of television content in the contemporary media environment. An integrated framework of television use, incorporating both situational and individual determinants, is tested ...
Harsh Taneja, Vijay Viswanathan
doaj  

On the implementation of the tools of the integrated marketing communications system at various stages of the organization's life cycle

Вестник Северо-Кавказского федерального университета
Introduction. The growth of the competitive environment and the introduction of new management technologies to meet the needs of the market have led in recent years to the intensification of commercial activities of Russian entities.
R. M. Ustaev, A. A. Vasilchenko, K. A. Ibragimbekov, N. B. Uzdenov, K. K. Fanailov   +4 more
doaj   +1 more source

From trust to translation: A trust‐based, evidence‐informed, and adaptive model for scalable technical assistance

American Journal of Community Psychology, EarlyView.
Abstract Technical Assistance (TA) is an essential strategy for supporting organizational growth and aiding implementation of evidence‐based interventions in mission‐driven sectors, including education. While TA is crucial for addressing challenges and improving performance, the field has limited consensus on key features and best practices ...
Sarah M. Stilwell, Emily Torres, Heather Murphy, Allison Schreiber, Alison Grodzinski, Justin E. Heinze, Brent Miller, Marc Zimmerman   +7 more
wiley   +1 more source

ADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS

Вестник университета, 2018
In its activity consulting companies when choosing a service promotion tool are guided by the principles and features of specific characteristics of both services in general and consulting services.
V. Zhukov, M. Zhukova
doaj   +1 more source

Consistency Without Uniformity: Context‐Specific Disability Inclusion Action Planning in New South Wales Local Government

Australian Journal of Social Issues, EarlyView.
ABSTRACT Established under the Disability Inclusion Act 2014 (NSW), Disability Inclusion Action Plans (DIAPs) are public accountability instruments through which New South Wales (NSW) councils translate statutory disability inclusion obligations into place‐based inclusion planning.
Scott Denton
wiley   +1 more source

Body donor programs in Australia and New Zealand: Current status and future opportunities

Anatomical Sciences Education, Volume 18, Issue 3, Page 301-328, March 2025.
Abstract Body donation is critical to anatomy study in Australia and New Zealand. Annually, more than 10,000 students, anatomists, researchers, and clinicians access tissue donated by local consented donors through university‐based body donation programs. However, little research has been published about their operations.
Rebekah A. Jenkin, Kevin A. Keay
wiley   +1 more source