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Integrated marketing communication: evolution, defining and implementation [PDF]
, 2018 In the attempts to define (marketing) communication, it is very likely that each of us will come to a different conclusion about what communication means, on the basis of individual use and understanding of the term.
Jovanov, Tamara
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The Role of Artificial Intelligence in Integrated Marketing Communication: An Evaluation of ChatGPT
Pamukkale Üniversitesi İşletme Araştırmaları DergisiToday, the use of Artificial Intelligence (AI) systems in various fields is increasing due to technological developments. In integrated marketing communications, the use of AI in particular stands out as an important advance.
Ebru Nur Yoldaş, Ali Aycı
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Inkanyiso, 2021 Artificial intelligence (AI) has been observed as both a destructive and a transformative game changer in all human activities where it has been adopted.
Edward E. Brobbey +2 more
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Anatomical Sciences Education, EarlyView.Abstract Providing students with a way to honor human body donors during or after an anatomy course has been shown to help provide a sense of closure and comfort to students and, when present, donor families. Gestures of gratitude for donors can also emphasize humanistic values of respect, empathy, and professionalism.
Bobbie J. Leeper +14 more
wiley +1 more source
Revista Criterio Libre, 2019 The objective of this article is to categorize the elements of integrated marketing communication, according to the assessments given by university students from Villavicencio - Colombia and Coatzacoalcos - Mexico.
María Cristina Otero Gómez +1 more
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Integrated Marketing Communications and Their Effects on Customer Switching Intention
, 2016 This research investigates the path from integrated marketing communications to switching cost, satisfaction, commitment, and switching intention among mobile telecommunications customers. This research is based on extant literature that brand awareness,
Thaichon, Paramaporn +3 more
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Journal of the Association for Information Science and Technology, EarlyView.Abstract Caste—an ascriptive social hierarchy in South Asia and its diaspora—is a globalized phenomenon. Recent caste‐based discrimination, particularly in technology companies and anti‐caste efforts to address it, has compelled academia, policy, and the technology industry to better understand contemporary mechanics of caste.
Nayana Kirasur, Britt Paris
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Conceptualizing “Filter-ing”: Affordances, Context Collapse, and the Social Self Online
International Journal of Communication, 2022 Our article advances filter-ing as a vital affordance to understand how and which aspects of social lives dynamically manifest (or are excluded) from online settings.
Saesha Kini +2 more
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Integrated marketing communications: history of development
, 2023 The subject of research is the term «integrated marketing communications» and others that preceded its appearance, a set of their specific features. The purpose of writing the article is to systematize and generalize data related to the history of the ...
MARTSYNOVSKYI V. V.
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Journal of the Association for Information Science and Technology, EarlyView.Abstract This review analyzed 241 scholarly articles published between 2010 and 2025 in information science venues to examine how affect shapes refugees' information behavior during forced migration and to identify additional contextual factors. It identifies seven affective dimensions: anxiety, shame and stigma, grief and loss, frustration, (mis)trust,
Maja Krtalić, Lilach Alon
wiley +1 more source