Strategic integrated marketing communications: Domination or equality of elements? [PDF]
Anali Ekonomskog fakulteta u Subotici, 2014 In terms of continuous technology development, internetization and well-informed customers, business strategies should be the result of coordinated actions of strategic marketing with all other business functions in company.
Stanković Jelena +2 more
doaj
British Journal of Clinical Pharmacology, EarlyView.Aims Regulatory inconsistency across Africa causes duplicative assessments, prolonged approvals, and delayed medical access. To inform the African Medicines Agency (AMA), the African Medicines Regulatory Harmonisation (AMRH) piloted Africa's first continental scientific evaluation of human medicinal products.
Alex Juma Ismail +4 more
wiley +1 more source
Integrated marketing communications. The Coca-Cola Spain IMC model
Revista de Estudios Empresariales. Segunda Época, 2020 In the development of the Integrated Marketing Communications (IMC), in these more than 30 years of evolution, multiple studies have been developed to understand the concept, its dimensions as well as the implication for consumers and companies.
Francisco Suay
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Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [PDF]
Sports Business JournalPurpose: Today, sports organizations have recognized the significance of their brand concerning their products and services. This study investigated the association between integrated marketing communications and brand prestige in the national olympic ...
Mahmoud Ashkani +2 more
doaj +1 more source
Falling pupil numbers and school closures: Setting a research agenda for a new era of precarity
British Educational Research Journal, EarlyView.Abstract This paper explores the significant phenomenon of decreasing pupil numbers in England due to lower birth rates and the impact of a school closure on a school community. It then discusses how the sociology of education might research this major issue.
Eleanor Fagan, Alice Bradbury
wiley +1 more source
MARKETING COMMUNICATIONS AS A STRATEGIC FUNCTION OF MARKETING [PDF]
Today we put great emphasis on the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix.
Olimpia Oancea Ph.D Student +1 more
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Ouachita\u27s Office of Communications & Marketing earns national recognitions [PDF]
, 2023 Ouachita Baptist University’s Office of Communications & Marketing earned eight national recognitions as part of Baptist Communicators Association’s 59th annual Wilmer C.
Office of Communications & Marketing,
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‘I was treated as a deficit’: Immigrant teachers' career progression in Australia
British Educational Research Journal, EarlyView.Abstract Immigrant teachers have long been recruited through skilled and employer‐sponsored migration schemes to address teacher shortages in Australia, yet their career trajectories remain constrained by systemic inequities that limit their integration and professional development opportunities.
Ching Ting Tany Kwee +2 more
wiley +1 more source
Evaluating Integrated Marketing Communications Effectiveness
, 2021 This chapter begins by discussing the essentials for effective evaluation, followed by a discussion on the evaluation process. The remaining part of the chapter is roughly grouped into two parts.
Sassenberg, Anne-Marie
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Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy [PDF]
Successful companies attach great importance to human resource management and internal communications, because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it
Nina Pološki Vokić, Dubravka Sinčić
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