Results 81 to 90 of about 4,917,800 (252)
Путеводитель предпринимателя, 2020 Article is devoted to the main trends and the phenomena in the field of marketing of the 21st century.
A. V. Balabanova
doaj
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates how artificial intelligence (AI) can support sustainable development strategies in OECD countries, particularly in achieving the United Nations Sustainable Development Goals (SDGs). The study contributes to the literature by investigating the role of AI as a transformative enabler of sustainable business strategies ...
Muskan Sahu +2 more
wiley +1 more source
MULTIDIMENSIONAL ASSESSMENT AS A METHOD OF RESEARCH OF THE TRAVEL MARKET SERVICES IN UKRAINE
International Journal of Innovative Technologies in Economy, 2018 Conducted according to the financial statements and statistical analysis of financial and business tourism enterprises Ukraine suggests that the positioning of tourism enterprises is different segment of tourist flows, depending on the direction of ...
Ivanenko Olena
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Innovative tool of direct marketing [PDF]
Marketing i Menedžment Innovacij, 2010 The aspects of direct marketing activation on the basis of interactive applications introduction are examined. Basic advantages, linked with the use of the integrated marketing communications during formation of direct marketing strategies are open up.
T.S. Maksymova
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Business Strategy and the Environment, EarlyView.ABSTRACT The transition to a circular economy (CE) has become a strategic priority for firms, yet empirical assessments of corporate circularity remain fragmented and heavily dependent on structured indicators or self‐reported metrics. This paper proposes a novel, text‐based circularity index derived from mandatory non‐financial statements of large ...
Giuseppe Pernagallo +2 more
wiley +1 more source
Journal Communication Spectrum, 2017 The Corporate Sosial Responsibility should be the responsibility of governments, companies, and state enterprises. Communication strategy determines the success of CSR program.
Muntadliroh
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Business Strategy and the Environment, EarlyView.ABSTRACT While industry platforms are widely recognized as enablers of circular innovation, we still know little about how they evolve to scale and sustain innovation as economic conditions tighten and circular economy funding schemes become more selective.
Eva Qi Wang +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Firms increasingly commit to climate targets yet doubts remain about whether such pledges translate into substantive corporate governance or remain symbolic. The study examines how emission reduction targets (ERTs) in sustainability strategies are reflected in compensation among German listed firms.
Victoria Fohrer, Anna‐Sofia Grabowski
wiley +1 more source
Journal of Applied Marketing Theory, 2011 The objective of this study is twofold: to build upon the thin body of academic experimental research in the field of Integrated Marketing Communications (IMC), and to provide practitioners with methods they can use to test the effectiveness of marketing
John McGrath
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Business Strategy and the Environment, EarlyView.ABSTRACT This study explores how circular economy (CE) principles are incorporated in construction‐related policy roadmaps worldwide, addressing the growing need for effective resource strategies in a highly material‐intensive sector. National strategic CE documents from 57 countries were analyzed using natural language processing techniques, and then ...
Aidana Tleuken +5 more
wiley +1 more source