Results 91 to 100 of about 4,917,800 (252)
Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course
Journal for Advancement of Marketing Education, 2011 This paper presents a report on incorporating social media into both the teaching and learning processes in an MBA-level Integrated Marketing Communications course.
Iryna Pentina
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Proceedings of the Conference on Human and Economic Resources [PDF]
The global marketplace consists of an increasingly complex arena of competitors within a rapidly changing international environment. New companies are formed on a daily basis, from small businesses to Internet-based operations, to expanding global ...
Figen Ebren
core
Formalising Sustainability Management as a Core Process Group in Project Management
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability has become a strategic imperative for organisations, yet widely used project management standards such as the PMBoK sixth and seventh editions still do not formalise how sustainability should be embedded across project work. This gap matters because PMBoK‐based processes shape governance, roles, documentation and performance ...
Cinzia Dessi +3 more
wiley +1 more source
Integrated marketing communications
, 2010 譯自:Integrated marketing ...
Schultz, Don E.; Tannenbaum, Stanley I.; Lauterborn, Robert F.; 吳怡國(譯); 錢大慧(譯); 林建宏(譯)
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Using Social Media to Address Curriculum Objectives in Integrated Marketing Communications Course
Journal for Advancement of Marketing Education, 2010 This paper presents a report on incorporating social media into both the teaching and learning processes in an MBA-level Integrated Marketing Communications course.
Iryna Pentina
doaj +1 more source
A Critical Analysis of Microsoft's Rhetoric and Reality of Sustainability Engagement
Business Strategy and the Environment, EarlyView.ABSTRACT This study critically examines Microsoft's environmental, social and governance (ESG) rhetoric and operational reality, to offer insights that extend beyond conventional greenwashing or bluewashing. Drawing on over 20 years of Microsoft's sustainability reports (2003–2024), third‐party ESG evaluations and media investigations, it employs ...
Omaima A. G. Hassan, Iqbal Khadaroo
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines sectoral heterogeneity in corporate biodiversity disclosure (CBD) among Chinese listed firms over the period 2001–2023. Drawing on stakeholder, institutional, and resource dependency theories, it investigates how environmental exposure, ownership structures, and market dynamics influence biodiversity risk recognition and ...
Orkun Bayram +2 more
wiley +1 more source
EVOLUTION OF THE MAIN MODELS OF INTEGRATED MARKETING COMMUNICATIONS WHO HAVE THE ROLE TO INFLUENCE CONSUMER BUYING BEHAVIOR [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 The models of integrated marketing communication have become today a very useful tool, that can provide companies a sustainable competitive advantage.
OANCEA OLIMPIA ELENA MIHAELA +1 more
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Business Strategy and the Environment, EarlyView.ABSTRACT This paper analyses how large Swedish firms and financial institutions integrate climate change and biodiversity into their business strategies and governance structures. Using unique 2022 and 2023 survey data and logistic probability models, we examine how internal and external factors shape early responses to the EU Taxonomy and the CSRD ...
Fredrik N. G. Andersson +1 more
wiley +1 more source
Integrated Marketing Communications Application in the Education Market
Управленческое консультирование, 2018 IMC include technology of marketing, advertising, public relations. Combination of all marketing communications tools on the basis of common business goals of the organization aids to reduce the budget and increase the cost-effectiveness of product ...
Svetlana Aleksandrovna Levina
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