Results 111 to 120 of about 4,917,800 (252)
Integrated Marketing Communications 4Cs 4Es and 4Ss
, 2017 The 4Cs, 4Es and 4Ss of integrated marketing communications are described.
David Pickton (3702403)
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the way sustainable innovation, conceptualized as a second‐order construct integrating sustainable orientation and innovation culture, impacts triple bottom line (TBL) performance. It also examines the mediating roles of product, process, organizational, and marketing innovations.
Nuno Fernandes Crespo +1 more
wiley +1 more source
Integrated marketing communications - National park Brijuni [PDF]
, 2015 Tema ovog rada je integrirana marketinška komunikacija. Integrirana marketinška komunikacija je proces razvoja i primjene različitih oblika komunikacije s potrošačima i potencijalnim kupcima u određenom vremenu.
Vučetić, Daniel
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Business Strategy and the Environment, EarlyView.ABSTRACT Circular product design (CPD) is central to advancing the circular economy by enabling the narrowing, slowing, and closing of resource flows. Yet, its implementation remains persistently challenging for firms. Prior research has largely framed these challenges as discrete barriers, overlooking the structural contradictions embedded in CPD ...
Vanessa Robertson +2 more
wiley +1 more source
Aktivitas Integrated Marketing Communications Grandkemang Hotel Jakarta [PDF]
, 2019 Perubahan preferensi masyarakat ke alternatif penginapan lain yang lebih murah, mengharuskan perusahaan yang bergerak di industri perhotelan untuk ikut berinovasi dengan ide-ide kreatif dan juga menggunakan berbagai saluran komunikasi agar mampu ...
Amelia, Tiffany
core
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how stakeholder engagement, conceptualized as a boundary‐spanning organizational capability, interacts with firms' decarbonization strategies, in relation to climate action commitments (CACs) in voluntary initiatives.
David Tobón Orozco, Jose Pla‐Barber
wiley +1 more source
When Nature Counts: Corporate Biodiversity Attention and Access to Bank Finance
Business Strategy and the Environment, EarlyView.ABSTRACT This paper investigates whether corporate attention to biodiversity influences firms' access to bank loans, an overlooked question in the emerging biodiversity–finance literature. Using a novel, text‐based measure constructed from 446 biodiversity‐related keywords and applied to Chinese A‐share listed firms from 2000 to 2023, we show that ...
Ruxiao Li +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Corporate environmental communication has become an essential aspect of modern business practices, as stakeholders increasingly demand transparency and accountability regarding sustainability efforts. Within this context, we examine whether firms use environmental communication on X/Twitter to offset weaker relative environmental performance ...
Ivan Russo +3 more
wiley +1 more source
Integrated Marketing Communications Process Model
, 2017 The model illustrates the marketing communications process from sender to receivers including intervening factors that affect effective communications.
David Pickton (3702403)
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Airports are strategic and environmental nodes in global transport systems where rapid passenger growth challenges capacity, sustainability, and resilience. This study uses anonymized mobile network data to analyze and forecast passenger dynamics at Lisbon Airport, Portugal, linking data‐driven insights to sustainable mobility and ...
João Carlos Ferreira +3 more
wiley +1 more source