Results 11 to 20 of about 4,917,800 (252)
Effects of top management involvement in integrated marketing communications
Tržište, 2007 There is scarce empirical evidence in the academic literature of how top management involvement influences the degree of integrated marketing communications.
Nina Hočevar +2 more
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Planning of integrated marketing communication as part of a strategic marketing plan [PDF]
Anali Ekonomskog fakulteta u Subotici, 2016 Integrated marketing communications are defined as the concept of marketing communications planning that evaluates the strategic role of the different promotion instruments and combines them to provide a clear and consistent promotional message and ...
Đokić Ines
doaj
MIX: Jurnal Ilmiah Manajemen, 2018 . This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers.
Yuli Harwani +3 more
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Development and efficient use of a marketing communications mix
Экономика и управление, 2022 Aim. Based on an analysis of current trends in the development of the marketing communications mix, the presented study aims to determine the prerequisites for its efficient use by organizations for maximum impact on the consumer.Tasks.
E. V. Torgunakova, E. A. Torgunakov
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Global Banks Marketing Communication in Jordan: Standardisation or Adaptation – Developing an Effective Integrated Marketing Communication Model to Target the Jordanian Market: A Study of Global Banks in Jordan [PDF]
This research is concerned with international Integrated Marketing Communications (IMC) by global banks targeting a Jordanian audience. The main research question addressed in this work is concerned with adaptation versus standardisation of international
Samawi, Jamil Nazih
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Is communications a strategic activity in UK Education? [PDF]
, 2006 This qualitative exploratory paper investigates whether communications/public relations is regarded by opinion formers in UK education as a strategic business activity or a tactical marketing tool.
Chapleo, Chris
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Principles of Integrated Marketing Communications : A Malaysia Casebook [PDF]
, 2022 This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion.
Siti Aishah Chu, Abdullah +2 more
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Journalism and MediaThis study aimed to explore how social media usage influenced both parent and adolescent mental health and social identity during and after the COVID-19 pandemic through the theoretical foundational lens of social comparison theory.
Amanda L. Sams +3 more
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, 2021 Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction ...
Sellnow Deanna D., +2 more
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Event-marketing as innovative marketing communications: Reviewing the German experience [PDF]
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
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