Results 61 to 70 of about 21,642 (253)
Integrated Marketing Communications
, 2018 In the area of marketing communications, the concept of integrated marketing communications (or IMC) is well known. This concept was first introduced into the US academic curriculum in 1991 at Northwestern University with the support of the American Association of Advertising Agencies (or 4As), but it is now taught around the world.
openaire +1 more source
Applying the integrated marketing communication approach to recruit and retain African American women. [PDF]
Health Promot Perspect, 2021 Hayes T, Sharma M.
europepmc +1 more source
Femtosecond‐Laser‐Induced Physical Unclonable Random Maze Structure for Storage‐Free Encryption
Advanced Science, EarlyView.Femtosecond‐laser‐induced gold random maze structures serve as multimodal physical unclonable functions for storage‐free encryption. Their stochastic optical, electrical, and Raman responses are generated by plasmon‐assisted Marangoni formation and converted into AES‐compatible keys without permanent secret‐key storage, offering a portable route toward
Shiru Jiang +6 more
wiley +1 more source
Advanced Science, EarlyView.Adult stem cell therapy requires more than high in vitro potency. This review proposes a systems framework in which cell‐intrinsic programs, instructive microenvironmental cues, and pre‐/post‐delivery engineering are co‐designed under standardized translational rules.
Soo‐Rim Kim +2 more
wiley +1 more source
Behavioral SciencesThis study examines The Dove Self-Esteem Project to evaluate its effectiveness as an integrated marketing communication (IMC) strategy and its impact on brand perception.
Jihye Kim, Minseong Kim
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Advanced Science, EarlyView.A pneumatically actuated multi‐tissue microphysiological system is integrated with AI‐based machine vision and automatic sampling and replenishment systems. The platform allows for the emulation of translationally relevant long‐term pharmacokinetic exposure scenarios for multiple weeks while enabling longitudinal monitoring of response biomarkers ...
Jibbe Keulen +15 more
wiley +1 more source
Sketsa BisnisIntroduction: This study aims to analyze the marketing communication strategies implemented by Sekolah Kak Seto in an effort to enhance the institution's brand image.
Shofi Tiara, Dian Fordian
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Modern instruments of digital marketing in the system of integrated marketing communications
Наукові записки НаУКМА: Економічні науки, 2016 The article presents research on Internet marketing and digital marketing by describing their role in the system of integrated marketing communications.
Oleksandra Gumenna
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Advanced Energy Materials, EarlyView.This review provides a bottom‐up evaluation of sodium‐ion battery safety, linking material degradation mechanisms, cell engineering parameters, and module/pack assembly. It emphasizes that understanding intrinsic material stability and establishing coordinated engineering control across hierarchical levels are vital for preventing degradation coupling ...
Won‐Gwang Lim +5 more
wiley +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Estimates of reductions in greenhouse gas (GHG) emissions from lower demand for cattle‐based products must account for substitution effects. This study collected data through two surveys—one on ground beef and another on dairy milk—to evaluate substitution effects and potential GHG reductions.
Brandon R. McFadden +5 more
wiley +1 more source