Results 81 to 90 of about 8,057,966 (281)
Applying the integrated marketing communication approach to recruit and retain African American women. [PDF]
Health Promot Perspect, 2021 Hayes T, Sharma M.
europepmc +1 more source
How Video‐Based Information Affects Farmers' Willingness to Pay for Drone Services
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Professional service for digital technology like agricultural drones lowers transaction costs and scope thresholds for smallholders. Meanwhile, perceptual adoption barriers remain underexplored. We conduct a two‐stage choice experiment with a randomized video‐based information treatment among 384 Chinese crop farmers to measure its effect on ...
Hua Zhang +4 more
wiley +1 more source
Behavioral SciencesThis study examines The Dove Self-Esteem Project to evaluate its effectiveness as an integrated marketing communication (IMC) strategy and its impact on brand perception.
Jihye Kim, Minseong Kim
doaj +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci +4 more
wiley +1 more source
Farmers' Preferences for Gene Editing Crops and Influencing Factors
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Gene editing (GE) is gaining momentum worldwide, but limited data on UK farmers' preferences hinders our understanding of its potential impact amid deregulation debates. Based on a survey of 200 English arable farmers, we employ a Latent Class Analysis and Multinomial Logit regressions to investigate current preferences for GE crops.
Bertolozzi‐Caredio Daniele +1 more
wiley +1 more source
Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500 [PDF]
The increasing investments in communication put in evidence the need for innovation to fulfil and improve identity, positioning (brand and products), reputation, goodwill, networking.
Simonetta Pattuglia
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Sketsa BisnisIntroduction: This study aims to analyze the marketing communication strategies implemented by Sekolah Kak Seto in an effort to enhance the institution's brand image.
Shofi Tiara, Dian Fordian
doaj +1 more source
The importance of implementation of integrated marketing communication: Perception of current and future managers [PDF]
Anali Ekonomskog fakulteta u Subotici, 2018 Integrated marketing communications are at the center of the research of a large number of marketing scientists as well as the interest of a large part of the representatives of the business practice.
Laban Bogdan, Todorović Srđan
doaj
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT We conducted two framed field economic experiments with citrus farmers in Florida, United States and soybean farmers in Argentina to investigate their willingness to coordinate pest and weed management efforts. Despite the contrast between these two agricultural contexts, we find striking behavioral commonalities.
Ariel Singerman, Sergio H. Lence
wiley +1 more source
Advertising : an integrated marketing communication perspective
, 2014 This text provide the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use
Belch, George E. +3 more
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