Results 101 to 110 of about 21,642 (253)
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley +1 more source
Impact of Digital Ability and Rice Technology Adoption on Rice Farming Performance in Benin
Agribusiness, EarlyView.ABSTRACT This study examines the combined effects of digital ability and the adoption of various rice technologies among smallholder rice farmers, using GPS‐spatially matched data sources that include household surveys and a general census of rice value chain actors in Benin.
Landry Bellarmin Kassa, Takeshi Sakurai
wiley +1 more source
Food Prices and Inflation Expectations in New Zealand
Agribusiness, EarlyView.ABSTRACT Food prices are conspicuous, and spending on food constitutes a considerable share of household expenditure. In this study, we use partially identified Bayesian structural vector autoregression models to analyze the effects of food price shocks on core inflation and 1‐ and 5‐year inflation expectations in New Zealand.
Puneet Vatsa +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT European agriculture is increasingly exposed to economic instability driven by extreme weather events, market volatility, and geopolitical tensions. To manage these growing risks, farmers are encouraged to adopt innovative risk management strategies such as the Income Stabilization Tool (IST), which offers protection against severe income ...
Alice Stiletto +5 more
wiley +1 more source
Strategi Komunikasi Pemasaran Terpadu Event JAKCLOTH SUMMER FESTIVAL 2014 “Heroes of Our Time”
Komunikator, 2015 Technology as communication media and marketing communication are two things which are related to each other. Communication media can become a means to deliver messages to the people as the audience.
ASRIYANI SAGIYANTO
doaj
Agribusiness, EarlyView.ABSTRACT Past growth in the global organic market has been concentrated in high‐income countries, while in middle‐income countries such as Serbia the organic market remains nascent and characterized by a sparse assortment of organic products, high retail premia and limited evidence on consumer preferences and their drivers.
Milan Tatic +3 more
wiley +1 more source
Protection Motivation Theory and Farmers' Participation in Futures Markets: Evidence From Germany
Agribusiness, EarlyView.ABSTRACT This study examines why German farmers show limited adoption of commodity futures contracts despite substantial price volatility, applying Protection Motivation Theory (PMT) to understand the cognitive processes driving participation decisions in futures markets. Survey data from 303 German farmers collected in 2024 were analyzed using Partial
Hendrik Wever +2 more
wiley +1 more source
STRATEGI KOMUNIKASI PEMASARAN EKOWISATA PADA DESTINASI WISATA DOLPHIN HUNTING LOVINA
Matrik, 2014 The purpose of this research is to find the right marketing communications strategy for Ecotourism’s Destinations, (Dolphin Hunting Lovina), to be sustainable. Design methodology used is a marketing communication approach by adopting the concept of basic
Ni Luh Putu Agustini Karta +1 more
doaj
Agribusiness, EarlyView.ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales +3 more
wiley +1 more source