Results 91 to 100 of about 775,700 (341)
ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]
In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
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Pengaruh Tingkat Bagi Hasil Dan Komunikasi Pemasaran Terpadu (Integrated Marketing Communication) Terhadap Keputusan Nasabah Untuk Menabung Pada Bank Muamalat Indonesia Cabang Semarang [PDF]
, 2014 Today the growth of Islamic banking services is growing in Indonesia. Bank Muamalat Indonesia as a provider of Sharia-compliant banking services in Indonesia seeks to meet the needs of its customers with a wide range of attractive savings products.
Rodhiyah, R. (Rodhiyah) +2 more
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Integrated Marketing Communications
, 2018 In the area of marketing communications, the concept of integrated marketing communications (or IMC) is well known. This concept was first introduced into the US academic curriculum in 1991 at Northwestern University with the support of the American Association of Advertising Agencies (or 4As), but it is now taught around the world.
openaire +1 more source
Epidermal Patch Technologies for Integrated Healthcare and Infection Management
Advanced Healthcare Materials, EarlyView.Epidermal patches have evolved from simple wound coverings into multifunctional, skin‐conformable platforms integrating drug delivery, biosensing, and therapeutic functionalities. This review highlights their material innovations, fabrication strategies, and intelligent designs, including hydrogels, microneedles, and flexible electronics, while ...
Yuqi Wang +7 more
wiley +1 more source
RevenueThis research adopts a quantitative research type in analyzing the influence of integrated marketing communication, Islamic service quality and complaint handling on customer loyalty with customer satisfaction as an intervening variable.
Nofi Tri Wijayanti, Rifda Nabila
doaj +1 more source
Revista Criterio Libre, 2019 The objective of this article is to categorize the elements of integrated marketing communication, according to the assessments given by university students from Villavicencio - Colombia and Coatzacoalcos - Mexico.
María Cristina Otero Gómez +1 more
doaj +1 more source
Integrated marketing communication: evolution, defining and implementation [PDF]
, 2018 In the attempts to define (marketing) communication, it is very likely that each of us will come to a different conclusion about what communication means, on the basis of individual use and understanding of the term.
Jovanov, Tamara
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Journal of business research, 2020 This study aims to (i) demonstrate the influence of two types of corporate culture (CC), namely collaborative and controlling, on firm-wide integrated marketing communication (IMC) implementation; and (ii) examine the mediating role of IMC on the ...
L. Porcu +3 more
semanticscholar +1 more source
Advanced Materials, EarlyView.An overview of design principles and scalable fabrication strategies for multifunctional bio‐based packaging. Radiative cooling films, modified‐atmosphere films/membranes, active antimicrobial/antioxidant platforms, intelligent optical/electrochemical labels, and superhydrophobic surfaces are co‐engineered from material chemistry to mesoscale structure
Lei Zhang +6 more
wiley +1 more source
Digital marketing strategy in promoting product
Менеджмент та підприємництво: тренди розвитку, 2020 A rapid internet development and its function has become one of the most important technologies in the world since it is very influential for human life.
Imelda Debby Christina +2 more
doaj