Results 111 to 120 of about 8,057,966 (281)
Agribusiness, EarlyView.ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Social marketing made simple [PDF]
"Social Marketing Made Simple is a lighter version of the CDCynergy: Social Marketing edition product. This tool is based on best practice social marketing principles, and assists in developing, implementing and evaluating an effective social marketing ...
core
Integrated Marketing Communication [PDF]
, 1998 This thesis will focus on the Integrated Marketing Communication (IMC) in the United States and Thailand. The new world of IMC provides a radically different way for companies to promote themselves.
Kesaraphong, Nareerat
core
Agribusiness, EarlyView.ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley +1 more source
DanadyaksaThis study analyses the digital marketing communication strategy of Lucka Agency, a Surabaya-based creative agency serving mainly Micro, Small, and Medium Enterprises (MSMEs), using Integrated Marketing Communication (IMC) and the AIDA model as ...
Muhammad Muzakky Abd Harits +1 more
doaj +1 more source
Impact of Digital Ability and Rice Technology Adoption on Rice Farming Performance in Benin
Agribusiness, EarlyView.ABSTRACT This study examines the combined effects of digital ability and the adoption of various rice technologies among smallholder rice farmers, using GPS‐spatially matched data sources that include household surveys and a general census of rice value chain actors in Benin.
Landry Bellarmin Kassa, Takeshi Sakurai
wiley +1 more source
Assessing City Marketing in Jordan: The Case of Petra
Journal of Environmental Management and TourismThe aim of this study is to assess city marketing approaches used in promoting Petra in Jordan. To this end, four major criteria, including integrated marketing communication, quality of urban services, organizational procedures, and tourism receipt ...
Jamal Ahmad ALNSOUR +4 more
doaj +1 more source
Analysing the use of integrated marketing communication at the View Boutique Hotel in Johannesburg, South Africa [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 Integrated marketing communication (IMC) is an instrument whereby organisations can create and nurture stakeholder relationships. The aim of this study was to analyse the use of IMC by the View Boutique Hotel in Johannesburg, South Africa. To analyse the
Chinelo Ogochukwu Mebuge +1 more
doaj
Food Prices and Inflation Expectations in New Zealand
Agribusiness, EarlyView.ABSTRACT Food prices are conspicuous, and spending on food constitutes a considerable share of household expenditure. In this study, we use partially identified Bayesian structural vector autoregression models to analyze the effects of food price shocks on core inflation and 1‐ and 5‐year inflation expectations in New Zealand.
Puneet Vatsa +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT European agriculture is increasingly exposed to economic instability driven by extreme weather events, market volatility, and geopolitical tensions. To manage these growing risks, farmers are encouraged to adopt innovative risk management strategies such as the Income Stabilization Tool (IST), which offers protection against severe income ...
Alice Stiletto +5 more
wiley +1 more source