Results 111 to 120 of about 21,919 (249)
ABSTRACT Using survey and discrete choice experiment data, we examined US specialty crop growers' preferences for marketing contract attributes in the context of emerging blockchain‐based technologies and expanding traceability initiatives. Results show that farmers preferred traditional written contracts but might be willing to accept digital ...
Elizabeth Canales +3 more
wiley +1 more source
Value of Information of Improved Traceability in Fresh Produce Markets
ABSTRACT Traceability plays an important role in promoting a safe food supply by fostering transparent information exchange along the food supply chain. New technological innovations have the potential to improve traceability outcomes, as greater transparency along the food supply chain can aid in pinpointing precise origins of the contamination ...
Kelsey Vourazeris +2 more
wiley +1 more source
ABSTRACT In emerging economies where smallholder farming dominates agricultural production, agribusinesses serve as critical intermediaries linking smallholders to broader markets, and their resilience directly affects agricultural sustainability. Short‐term‐oriented capital is reluctant to adequately finance highly uncertain and cyclical agricultural ...
Siyuan Lyu +5 more
wiley +1 more source
Digital marketing of e-cigarettes in Southeast Asia: a neglected digital health and platform governance challenge for youth protection. [PDF]
Oo MZ, Tint SS, An KS, Tun A, Thaikla K.
europepmc +1 more source
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source
Selling Sickness or Helping Patients in the Age of Artificial Intelligence. [PDF]
Moezzi M, Hofmann BM.
europepmc +1 more source
Weather Attention in Online Discourse and Price Uncertainty in Agricultural Futures Markets
ABSTRACT Weather is a central determinant of production risk in agricultural markets, but markets respond not only to weather conditions themselves, but also to how those conditions are noticed, framed, and interpreted in public discourse. In this setting, real‐time online weather discussions may shape price uncertainty by influencing how market ...
Mario A. Ortez +3 more
wiley +1 more source
Inclusive leadership and financial-marketing decision-making in crises: gender diversity and brand resilience. [PDF]
Javeed A +3 more
europepmc +1 more source
Abstract Conventional continuous plants use fixed‐capacity equipment, resulting in high capital risk and suboptimal performance under fluctuating demands. To address these, this study proposes an integrated framework for modular process design and supervisory control capable of adapting to demand uncertainty for long‐term economic viability.
T. Asrav, M. Alvarado‐Morales, G. Sin
wiley +1 more source
Innovative principles for sport and event tourism development: a framework for improving the value of the destination while considering social sustainability. [PDF]
Qodirov AA, Urakova DB, Usmanova AB.
europepmc +1 more source

