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, 1987 Marketing students working, 1987. Black and white photograph. Note: The College today is New York City College of Technology. At the time of this photograph, the institution was called New York City Technical College.https://academicworks.cuny.edu ...
New York City College of Technology
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Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece [PDF]
The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance.
Alex Deffner, Theodoros Metaxas
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Journal of International Economics and Management, 2022 Finding out the antecedents of brand loyalty is an interesting topic. The paper’s target is answering the question “Do consumer value and consumer-brand identification lead to consumer’s loyalty with the brand and positive electronic word of mouth in ...
Tran The Nam, Tieu Van Trang
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Erciyes İletişim Dergisi, 2018 Marka şehir, şehir pazarlaması gibi kavramsallaştırmalar yirminci yüzyılın son dönemlerinden itibaren birer fenomen haline gelmiştir. Bugün artık rekabet sadece şirketlerin ürettikleri ürünler ve markalar arasında değil, şehirler arasında da yaşanmaya ...
Fatih Baritci, Zühal Fidan
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The Diffusion of Marketing Orientation in a Public Organization:
, 2018 Many researchers and practitioners have discussed the marketing orientation in various organizations. Although marketing orientation in public organizations is a popular theme, only a limited Japanese city offices have given importance to marketing ...
Taku Togawa, Hiroaki Ishii, Ichiro Inoue
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Delaware City High School Football team
, 1923 Original photograph of the Delaware City High School Football ...
Unknown
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Palo Alto City Library guide 1968
, 1968 A guide to Palo Alto City Library with branch names, location, hours and rules, regulations, fees, fines and ...
Palo Alto City Library
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VertigO, 2012 In the current debate “how the major cities attach importance to the notion of the nature?”, the metropolis of Lyon constitutes an exemplary case. In the competitive climate in which Lyon is compared to the other big European metropolises, promotional ...
Inès Méliani, Paul Arnould
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City Branding: communication and marketing strategy for an island urban policy
Revista Mediterránea de Comunicación, 2022 Nowadays, in our so-called “Information Society”, no one can doubt that marketing and communication within a tourist city are crucial for its existence and development.
Patricia del-Ponti +2 more
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Is a smart sustainable city a marketing-oriented city?
Smart Cities and Regional Development JournalMore recently, the instrumentalist approach to the the smart city concept, which emphasises different ICT solutions, is being replaced by a functionalist approach which focuses on the purpose of the smart city.
Tibor László BUSKÓ
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