Results 71 to 80 of about 4,812,281 (190)

City marketing in U.S. smart cities: A comparative study

Smart Cities and Regional Development Journal
Objectives This article investigates the city marketing strategies employed by selected U.S. Smart Cities, with the aim of understanding how they promote themselves to attract new residents, firms, investors and visitors.
Stefano CARBONI, Scotty SHAW, Christian GILDE   +2 more
doaj   +1 more source

WHY DO THE UNIVERSITY GRADUATES SETTLE DOWN IN THE UNIVERSITY TOWN? POTENTIAL IMPLICATIONS FOR CITY MARKETING -THE CASE OF CRACOW

Polityki Europejskie, Finanse i Marketing, 2013
The background of the paper is place marketing, as a concept of territorial unit management aimed at customer satisfaction. In the paper it was underlined that one of the key factors that contemporary cities need for their development is human capital ...
Sebastian Brańka
doaj  

Introduction: European markets as Markets of Cities

, 2015
Postprint (author's final draft)
Guàrdia Bassols, Manuel, Oyón Bañales, José Luis   +1 more
openaire   +1 more source

Marketing in the Marketing Strategy of Cities in Poland

EUROPEAN RESEARCH STUDIES JOURNAL, 2023
Malgorzata Koszembar-Wiklik, Marek Krannich   +1 more
openaire   +1 more source

Do fiscal policy and economic growth improve or harm the environment? An empirical analysis with a Bayesian approach and threshold estimation in one of the emerging and growth-leading economies

Cogent Economics & Finance
As one of the Emerging and Growth-Leading Economies (EAGLES), Vietnam is maintaining rapid economic development at the cost of environmental degradation.
My-Linh Thi Nguyen, Thi Lam Ho
doaj   +1 more source

Management accounting practices mediate the relationship between enterprise resource planning system and firm performance under moderating role of corporate governance

Discover Sustainability
The paper focuses on the impact of Enterprise Resource Planning (ERP) system factors (organizational strategy, education and training, user involvement, and technical support) on firm performance through the mediating role of Management Accounting ...
Lien Duong Thi Thuy, Hang Nguyen Minh, Oanh Nguyen Thi Ngoc, Duyen Le Hai My, Chi Nguyen Thi Kim, Chau Nguyen Thi Thanh, Dat Tan Nguyen   +6 more
doaj   +1 more source

City marketing: Jurmala city example

, 2020
Bakalaura darba tēma ir “Pilsētas mārketings: Jūrmalas pilsētas piemērs”. Darba mērķis ir noskaidrot, kā mārketingu realizē Jūrmalas pilsēta un vai tas sasniedz mērķauditoriju.
Ūdre, Gabriela
core  

From city marketing to city branding

, 2008
This thesis deals with the theory and practice of city marketing. It describes the transition from city marketing to city branding by identifying the roots of city marketing in general marketing theory, by adapting the concept of corporate-level marketing for the needs of cities and by analysing in depth the components and processes involved in city ...
openaire   +1 more source

Behind the Shirt: Examining Trends in the Commercial Relationships Between English Premier League Football Clubs and Gambling Companies. [PDF]

Wellcome Open Res
Creed F, Wardle H.
europepmc   +1 more source

Effectiveness of advertising complaint mechanisms in South Africa: Public health implications and regulatory gaps. [PDF]

PLOS Glob Public Health
Mahomedy S, Nzimande N, Goldstein S.
europepmc   +1 more source