From city marketing to city branding
This thesis deals with the theory and practice of city marketing. It describes the transition from city marketing to city branding by identifying the roots of city marketing in general marketing theory, by adapting the concept of corporate-level marketing for the needs of cities and by analysing in depth the components and processes involved in city ...
openaire +1 more source
STOCHASTIC CHOICE ANALYSIS OF TOURISM DESTINATIONS [PDF]
The analysis of tourist destination choice, defined by intra-country administrative units and by product types "coastal/inland and village/city", permits the characterisation of tourist flow behaviour, which is fundamental for public planning and ...
Francisco J. Mas, Juan Luis Nicolau
core
Cutting Through the Green: A Case for Grassland Archaeology Using UAV Multispectral Data
ABSTRACT Advances in low‐altitude remote sensing are needed to improve the effectiveness of archaeological prospection in the Netherlands. The geomorphological situation and land use history make applying various remote sensing and geophysical technologies particularly challenging.
Roeland Emaus
wiley +1 more source
Addressing Commercial Health determinants: Indigenous Empowerment and Voices for Equity (ACHIEVE)-protocol for a multiphase study. [PDF]
Cubillo Larrakia/Wadjigan BJ +27 more
europepmc +1 more source
Building long-term relationship with tertiary education graduates as a marketing challenge for a city. [PDF]
The paper concerns the problem how local authorities should tackle with the problem of outward migration process. The dynamics of population development and migration in Europe and its regions have its influence on territorial cohesion and regional ...
Wawrzyniec Rudolf
core
Objective Juvenile idiopathic arthritis (JIA) is associated with impaired overall health‐related quality of life (HRQoL). We evaluated the impact of tofacitinib on patient‐reported outcomes (PROs) in patients with JIA. Methods This was a post hoc analysis of a phase 3, randomized, double‐blind, placebo‐controlled withdrawal trial (NCT02592434) in ...
Hermine I. Brunner +21 more
wiley +1 more source
Understanding female smoking in urban China: motivations, stigma and shifting social norms-a qualitative focus group study. [PDF]
Xie X +5 more
europepmc +1 more source
Body donor programs in Australia and New Zealand: Current status and future opportunities
Abstract Body donation is critical to anatomy study in Australia and New Zealand. Annually, more than 10,000 students, anatomists, researchers, and clinicians access tissue donated by local consented donors through university‐based body donation programs. However, little research has been published about their operations.
Rebekah A. Jenkin, Kevin A. Keay
wiley +1 more source
Social Media Usage and Advertising Food-Related Content: Influence on Dietary Choices of Gen Z. [PDF]
Nandwani R +5 more
europepmc +1 more source
“Because everybody's different”: Co‐designing body donor program consent processes
Abstract While it is broadly accepted that body donation for anatomical education should rely on informed consent, consent processes vary substantially. Best practice guidelines for body donation are typically published by anatomical societies and may not reflect details valued by prospective donors or the educators and students who utilize donor ...
Georgina C. Stephens
wiley +1 more source

