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How to increase positive word-of-mouth of customers for a brand is an interesting question not only for business managers but also for researchers. Based on the consumer value theory, authors try to consolidate the hypothesis “Customer perceived value ...
Bui Thi Nhi +4 more
doaj +1 more source
The risk management role of nonexecutive directors: from capital expenditure perspective [PDF]
Purpose – This study investigates the impact of board independence on firm risk of Vietnamese listed firms and the moderating effect of capital expenditure on this relationship.
Tho Anh To +4 more
doaj +1 more source
Marketing the ‘city of smells’ [PDF]
This article explores how smell might contribute to urban identity, building on the strong links between smell, limbic processing and emotion. It critically examines existing scent marketing, psychology, and urban olfaction literatures, exploring the potential for the marketing of urban places through smell and capitalizing in particular on ambient ...
Henshaw, V +3 more
openaire +2 more sources
A reproduction of a photograph of famous Delaware City peaches being loaded in ...
Unknown
core +8 more sources
The CSR Spillover Effect on Consumer Responses to Advertised Reference Price Promotion
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations.
Chih-Huang Lin +2 more
doaj +1 more source
Cities in Competition: Is There a Link between Entrepreneurship and Development?
Cities operate in a competitive social environment requiring local authorities to adopt marketing strategies with significant economic ratings. City marketing that is related to the meaning of a city’s name encourages activities in the city or region ...
Zacharias Papanikolaou +4 more
doaj +1 more source
The article studies the impact of provincial public expenditure on economic growth in Vietnamese localities in the context of the impact of Covid-19, with balance panel data of 63 provinces and cities collected in the period 2012 - 2021 (Covid-19 ...
Phan Thi Hang Nga, Pham Minh Tien
doaj +1 more source
A reproduction of a photograph of the Delaware City Public ...
Nicholas, W.B.
core +5 more sources
City Air and City Markets [PDF]
Higher nominal wages in urban areas are well-documented phenomena which imply higher productivity of urban workers. Yankow and Wheeler show that these gains come through a variety of sources including static agglomeration economies and dynamic learning and matching efficiencies in cities.
Krupka, Douglas J., Noonan, Douglas S.
openaire +2 more sources
Assessing High-Resolution SkySat Imagery and Deep Learning for Detection of Coconut Scale Insect Outbreaks in the Philippines [PDF]
Coconut scale insect (CSI; Aspidiotus rigidus) outbreaks cause canopy chlorosis and tree mortality, posing a serious threat to coconut-based livelihoods in the Philippines.
D. J. R. Santos +2 more
doaj +1 more source

