Results 11 to 20 of about 4,553,793 (282)
İletişim Kuram ve Araştırma Dergisi, 2022 Pazarlama çalışmalarında, bütünleşik pazarlama iletişiminin (BPİ) kabul görmesi ve öneminin artmasıyla şehir pazarlaması gibi yeni disiplinlere uygulanması mümkün hâle gelmiştir.
Abdullah Eravcı
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Marketing and managing city tourism destinations
, 2022 Cities are critical to tourism in all countries of the world. They are often important transportation hubs and contain extensive arrays of daytime and night-time attractions, activities and experiences.
Morrison, Alastair
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How ephemeral content marketing fosters brand love and customer engagement [PDF]
Spanish Journal of Marketing-ESICPurposeThis study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.Design/methodology/approachThis research ...
Khoi Minh Nguyen +5 more
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Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
Organizacijų Vadyba: Sisteminiai Tyrimai, 2020 The article aims to identify the importance of experience marketing dimensions for city residents’ and visitors’ loyalty. The theoretical part of this article analyses the concepts of experience and city marketing, city customers and their importance to ...
Zikienė Kristina, Gagiškytė Laura
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City marketing in various fields of schoolar: The development of periodical concept and definition
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020 City marketing is a topic that attracts many researchers from various scholars. Some of them include management, urban planning, geography, communication science, and urban development. this is very interesting because the sliced theory of city marketing
Aisah Asnawi
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Market solutions for sustainable cities [PDF]
International Journal of Environment and Pollution, 1998 Sustainable development has become a globally accepted policy objective. It is however, increasingly recognized that the implementation of sustainability strategies has to take place at a decentralized level. This has also provoked the idea of urban sustainability.
Nijkamp, Peter, Ursem, Thomas
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Acta Universitatis Sapientiae: European and Regional Studies, 2021 Competition for all kinds of resources has started among the Ukrainian cities and first of all for human capital. Therefore, a proper strategic planning is the uppermost priority for local governments. In this paper, the vision and market segmentation of
Yezhova Anastasiia
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The Origin of Territory Marketing
Вестник Российского экономического университета имени Г. В. Плеханова, 2023 Today’s world is subjected to fast and deep changes, which is caused both by global transformations, their local specific features and profiles and wide proliferation of digitalization affecting all spheres of life for individuals, society and whole ...
E. M. Azaryan +3 more
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City Marketing – Bucharest Case Study [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities.
Mihai-Ioan ROȘCA +2 more
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Increasing the Marketability Potential of Cities
International Journal of Science and Research (IJSR), 2023 Cities promote and brand to attract residents and investors. Planners and officials must adopt these methods. Image matters. Strengthen every asset to boost city perception (residents but also potential residents and visitors). Today, a city's "image" can influence visitors, investors, and even its residents more than its actuality.
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