Results 11 to 20 of about 74,220 (314)
Marketing and managing city tourism destinations
, 2022 Cities are critical to tourism in all countries of the world. They are often important transportation hubs and contain extensive arrays of daytime and night-time attractions, activities and experiences.
Morrison, Alastair
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How ephemeral content marketing fosters brand love and customer engagement [PDF]
Spanish Journal of Marketing-ESICPurposeThis study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.Design/methodology/approachThis research ...
Khoi Minh Nguyen +5 more
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City marketing in various fields of schoolar: The development of periodical concept and definition
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020 City marketing is a topic that attracts many researchers from various scholars. Some of them include management, urban planning, geography, communication science, and urban development. this is very interesting because the sliced theory of city marketing
Aisah Asnawi
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Destination Marketing Organizations and destination marketing: A narrative analysis of the literature [PDF]
, 2014 This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973.
Pike, Steven +7 more
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Market solutions for sustainable cities [PDF]
International Journal of Environment and Pollution, 1998 Sustainable development has become a globally accepted policy objective. It is however, increasingly recognized that the implementation of sustainability strategies has to take place at a decentralized level. This has also provoked the idea of urban sustainability.
Nijkamp, Peter, Ursem, Thomas
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Acta Universitatis Sapientiae: European and Regional Studies, 2021 Competition for all kinds of resources has started among the Ukrainian cities and first of all for human capital. Therefore, a proper strategic planning is the uppermost priority for local governments. In this paper, the vision and market segmentation of
Yezhova Anastasiia
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Foreign ownership and national governance quality affect liquidity risk – case in Vietnam
Cogent Business & Management, 2023 The paper aim to examine the impact of foreign ownership and national governance quality on liquidity risk in Vietnam’s listed commercial banks from 2010 to 2021, covering the COVID-19 outbreak. Using the two-step generalized method of moments regression
Pham Tien Dat, Kim Quoc Trung Nguyen
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What can We Learn from City Marketing Practice? [PDF]
, 2009 It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated.
Kavaratzis, Mihalis
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Factors affecting supply chain efficiency in commercial banks’ operations – Case in Vietnam
Cogent Business & Management, 2023 The paper aims to estimate factors affecting supply chain efficiency in commercial banks’ operations in Vietnam. To achieve this objective, the study uses structural equation modeling (SEM) to define the determinants of supply chain efficiency in ...
Kim Quoc Trung Nguyen, Hang Minh Nguyen
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City Marketing – Bucharest Case Study [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities.
Mihai-Ioan ROȘCA +2 more
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