Results 11 to 20 of about 933,273 (313)
Assessing High-Resolution SkySat Imagery and Deep Learning for Detection of Coconut Scale Insect Outbreaks in the Philippines [PDF]
The International Archives of the Photogrammetry, Remote Sensing and Spatial Information SciencesCoconut scale insect (CSI; Aspidiotus rigidus) outbreaks cause canopy chlorosis and tree mortality, posing a serious threat to coconut-based livelihoods in the Philippines.
D. J. R. Santos +2 more
doaj +1 more source
How ephemeral content marketing fosters brand love and customer engagement [PDF]
Spanish Journal of Marketing-ESICPurposeThis study aims to explore how ephemeral content marketing enhances brand love and customer engagement, with a focus on the mediating role of brand authenticity, self-brand connection and advertising value.Design/methodology/approachThis research ...
Khoi Minh Nguyen +5 more
doaj +1 more source
Leeds and the Northern Arts Prize [PDF]
, 2014 Purpose - This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration.
Beresford, S, Jones, B
core +1 more source
City marketing in various fields of schoolar: The development of periodical concept and definition
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020 City marketing is a topic that attracts many researchers from various scholars. Some of them include management, urban planning, geography, communication science, and urban development. this is very interesting because the sliced theory of city marketing
Aisah Asnawi
doaj +1 more source
Acta Universitatis Sapientiae: European and Regional Studies, 2021 Competition for all kinds of resources has started among the Ukrainian cities and first of all for human capital. Therefore, a proper strategic planning is the uppermost priority for local governments. In this paper, the vision and market segmentation of
Yezhova Anastasiia
doaj +1 more source
Market solutions for sustainable cities [PDF]
International Journal of Environment and Pollution, 1998 Sustainable development has become a globally accepted policy objective. It is however, increasingly recognized that the implementation of sustainability strategies has to take place at a decentralized level. This has also provoked the idea of urban sustainability.
Nijkamp, Peter, Ursem, Thomas
openaire +3 more sources
Foreign ownership and national governance quality affect liquidity risk – case in Vietnam
Cogent Business & Management, 2023 The paper aim to examine the impact of foreign ownership and national governance quality on liquidity risk in Vietnam’s listed commercial banks from 2010 to 2021, covering the COVID-19 outbreak. Using the two-step generalized method of moments regression
Pham Tien Dat, Kim Quoc Trung Nguyen
doaj +1 more source
Place Marketing in Hungary: The Case of Debrecen [PDF]
, 2009 After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular.
Kozma, Gábor
core +1 more source
City Marketing – Bucharest Case Study [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities.
Mihai-Ioan ROȘCA +2 more
doaj
Factors affecting supply chain efficiency in commercial banks’ operations – Case in Vietnam
Cogent Business & Management, 2023 The paper aims to estimate factors affecting supply chain efficiency in commercial banks’ operations in Vietnam. To achieve this objective, the study uses structural equation modeling (SEM) to define the determinants of supply chain efficiency in ...
Kim Quoc Trung Nguyen, Hang Minh Nguyen
doaj +1 more source