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From city marketing to city branding: Towards a theoretical framework for developing city brands
Place Branding and Public Diplomacy, 2004exaly
Improving competitiveness through city marketing in Spanish hotels
Service Industries Journal, 2011Aurora MartÃnez-MartÃnez
exaly
Lynch, Urry and city marketing: Taking advantage of the city as a built and graphic image
Place Branding and Public Diplomacy, 2009exaly

