Results 111 to 120 of about 74,373 (314)
Agribusiness, EarlyView.ABSTRACT Despite the broad focus on necessity‐ and opportunity‐driven entrepreneurship in research and policy, the entrepreneurial dichotomy within the agribusiness context has not been adequately addressed. This study contributes to closing this knowledge gap by examining youth's perceptions of agribusiness through the lens of the push‐pull motivation
Cool Dady Mangole +6 more
wiley +1 more source
Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board? [PDF]
The principal scope of this paper is to reconstruct the chain-of-command that regards the implementation of a regional tourism development strategy, in particular the tourism marketing policy.
Jan van der Borg
core
Polityki Europejskie, Finanse i Marketing, 2013 The background of the paper is place marketing, as a concept of territorial unit management aimed at customer satisfaction. In the paper it was underlined that one of the key factors that contemporary cities need for their development is human capital ...
Sebastian Brańka
doaj
Agribusiness, EarlyView.ABSTRACT Market‐based solutions are increasingly tested to address aflatoxin issues in peanuts in developing countries. Although previous studies have found that Haitian grocery store shoppers are willing to pay a 21% premium for peanut butter with levels of aflatoxin that meet international standards, no information is available for the much larger ...
Phendy Jacques +2 more
wiley +1 more source
Marketing strategies and sustainable competitive advantage among local coffee shops in Davao City
, 2023 In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing ManagementThe coffee shop industry operates in a cutthroat climate with a constant influx of new competitors from many ...
Bureros, Erica Jane V. +2 more
core
The Differences in Spillover Effects of International Monetary Policy on Southeast Asian Economies
SAGE OpenThe aim of this study is analyzing the spillovers of monetary policies from three nations including the US, Japan, and China to the Southeast Asian economies through macroeconomic linkages.
Oanh Kim Thi Tran, Anh Viet Hong Nguyen
doaj +1 more source
City marketing in U.S. smart cities: A comparative study
Smart Cities and Regional Development JournalObjectives This article investigates the city marketing strategies employed by selected U.S. Smart Cities, with the aim of understanding how they promote themselves to attract new residents, firms, investors and visitors.
Stefano CARBONI +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source