Results 51 to 60 of about 74,373 (314)
City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities
Journal of Management and Business Administration, Central Europe, 2016 Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures.Methodology: This ...
Andrzej Szromnik
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Cogent Business & Management, 2023 This study investigates the roles of management experience and management practices towards innovation activities across ASEAN nations. Notably, the moderating role of the female CEOs in the management experience management practices—innovation ...
Bich Ngoc Do +4 more
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A Review on Sensor Technologies, Control Approaches, and Emerging Challenges in Soft Robotics
Advanced Robotics Research, EarlyView.This review provides an introspective of sensors and controllers in soft robotics. Initially describing the current sensing methods, then moving on to the control methods utilized, and finally ending with challenges and future directions in soft robotics focusing on the material innovations, sensor fusion, and embedded intelligence for sensors and ...
Ean Lovett +5 more
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The Diffusion of Marketing Orientation in a Public Organization:
, 2018 Many researchers and practitioners have discussed the marketing orientation in various organizations. Although marketing orientation in public organizations is a popular theme, only a limited Japanese city offices have given importance to marketing ...
Taku Togawa, Hiroaki Ishii, Ichiro Inoue
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Área Abierta, 2015 En los últimos años, las asociaciones entre marca producto y marca ciudad han tenido un creciente protagonismo, tanto en el lanzamiento de nuevos productos por parte de las empresas, como en las estrategias de gestión urbana.
Olga Heredero Díaz +1 more
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Mapping the “Supply–Demand–Flow” of Ecosystem Services for Ecosystem Management in China
Advanced Science, EarlyView.This study develops a “supply–demand–flow” framework clarifies how ecosystem services move between regions by distinguishing potential and actual supply and demand. Using integrated biophysical–socioeconomic modeling, nine services in China were mapped.
Yikun Zhang +3 more
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, 2009 Information and communication technologies (ICTs) cannot only be used practically in marketing efforts, but also as symbols, due to the images and associations they provoke of for example modernity and speed.
Hallin, Anette,, Anette Hallin
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The Effect of Business Strategy on R&D Expenditure and Firm Performance – Evidence from Taiwan
Management Systems in Production Engineering, 2022 This paper aims to investigate the effect of generic strategy on R&D spending and the impact of R&D spending on firms’ performance conditional on their strategic position.
Nga Tran Thi Thanh +2 more
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Advanced Science, EarlyView.Facet‐engineered PVP‐capped CuFeSe2 nanocrystals exhibit potent, selective antifungal activity by strongly binding cell‐wall mannan, enabling vacuolar entry and organelle disruption. High‐index facets show superior mannan affinity, validated by theoretical calculations and experiments. CFS‐P induces vacuolar cavitation, mitochondrial abnormalities, and
Zhaohui Wang +10 more
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Revista de Administração Pública, 2007 A partir de uma exposição e discussão conceitual sobre marketing urbano, este artigo propõe uma reflexão dos limites éticos da incorporação das estratégias de marketing pelas cidades, que, a partir dos anos 1990, vêm adotando de forma explícita conceitos
Fábio Duarte +1 more
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