Results 81 to 90 of about 924,581 (314)
Finding out the antecedents of brand loyalty is an interesting topic. The paper’s target is answering the question “Do consumer value and consumer-brand identification lead to consumer’s loyalty with the brand and positive electronic word of mouth in ...
Tran The Nam, Tieu Van Trang
doaj
ABSTRACT This study examines the official announcement effect of the Market Facilitation Program (MFP) and the Coronavirus Food Assistance Program (CFAP) on the corn and soybean futures market. Using a permutation test and a 2‐stage GLS model, we find no significant official announcement effect.
Zhining Sun +3 more
wiley +1 more source
Beyond the Ban—Shedding Light on Smallholders' Price Vulnerability in Indonesia's Palm Oil Industry
ABSTRACT The Indonesian government imposed a palm oil export ban in April 2022 to address rising cooking oil prices. This study explores oil palm smallholders' vulnerability to the policy using descriptive statistics, Lasso, and post‐Lasso OLS regressions.
Charlotte‐Elena Reich +3 more
wiley +1 more source
RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES [PDF]
The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov.
Marius BALASESCU, Simona BALASESCU
core
Citizen Engagement for Social and Technological Innovation in Sustainable Energy Systems
This study underscores the potential of citizen participation in the energy transition by providing insights to foster citizen‐driven innovation. An analysis of energy communities, one of the most dynamic innovations in the energy sector, reveals that these models can be citizen‐led initiatives regarding their operational and organizational structure ...
Ana Belén Cristóbal +3 more
wiley +1 more source
Is a smart sustainable city a marketing-oriented city?
More recently, the instrumentalist approach to the the smart city concept, which emphasises different ICT solutions, is being replaced by a functionalist approach which focuses on the purpose of the smart city.
Tibor László BUSKÓ
doaj +1 more source
Swedish farmers' approval of nudges
Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen +2 more
wiley +1 more source
The European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding.
Matwiejczyk Anna +2 more
doaj +1 more source
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS [PDF]
The continuous growth of cultural influence upon the modern society combined with the increasing role of tourism in the economic life of cities, led to the development of the “emblem museums”.
Razvan-Andrei CORBOS +1 more
core

