Results 81 to 90 of about 928,158 (295)
City Branding: communication and marketing strategy for an island urban policy
Revista Mediterránea de Comunicación, 2022 Nowadays, in our so-called “Information Society”, no one can doubt that marketing and communication within a tourist city are crucial for its existence and development.
Patricia del-Ponti +2 more
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Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Is a smart sustainable city a marketing-oriented city?
Smart Cities and Regional Development JournalMore recently, the instrumentalist approach to the the smart city concept, which emphasises different ICT solutions, is being replaced by a functionalist approach which focuses on the purpose of the smart city.
Tibor László BUSKÓ
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RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES [PDF]
The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov.
Marius BALASESCU, Simona BALASESCU
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Agribusiness, EarlyView.ABSTRACT The Mekong Delta (MKD), Vietnam has achieved high rice productivity through rapid intensification. However, this progress has led to environmental degradation and adverse economic and health effects. To mitigate these challenges, sustainable agricultural practices (SAPs) have been promoted.
Nguyen Thi Thu Hien +5 more
wiley +1 more source
Effect of KOLs’ persuasiveness on impulsive buying behaviors: live streaming commerce
Cogent Business & ManagementThis study applies the Stimulus-Organism-Response (S-O-R) to clarify how the characteristics of Key Opinion Leaders (KOLs) in live streaming commerce affect impulsive buying behavior.
Mai Dong Tran +5 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source
Engineering Management in Production and Services, 2020 The European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding.
Matwiejczyk Anna +2 more
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Laparoscopic Colorectal Surgery in the Era of Robotics: Evolution, Eclipse, or Equilibrium?
Annals of Gastroenterological Surgery, EarlyView.ABSTRACT Minimally invasive colorectal surgery has undergone a remarkable transformation over the past three decades. Laparoscopy, once viewed with skepticism, is now firmly established as a standard approach, supported by robust randomized trials demonstrating oncologic safety and improved recovery compared to open surgery.
Amanjeet Singh +3 more
wiley +1 more source
Management Letters/Cuadernos de Gestión, 2003 The application of marketing principles in the administration of cities has been usually reduced to the use of the communication tools to try to diffuse the city’s image among the different target publics.
PEDRO MANUEL GÓMEZ RODRÍGUEZ
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