Results 81 to 90 of about 924,581 (314)

The impacts of consumer value and brand identification on brand loyalty and electronic word of mouth: the case of smartphone market in Ho Chi Minh City

open access: yesJournal of International Economics and Management, 2022
Finding out the antecedents of brand loyalty is an interesting topic. The paper’s target is answering the question “Do consumer value and consumer-brand identification lead to consumer’s loyalty with the brand and positive electronic word of mouth in ...
Tran The Nam, Tieu Van Trang
doaj  

MFP and CFAP Official Announcement and Pre‐Official Announcement Effects on the Corn and Soybean Futures Market

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT This study examines the official announcement effect of the Market Facilitation Program (MFP) and the Coronavirus Food Assistance Program (CFAP) on the corn and soybean futures market. Using a permutation test and a 2‐stage GLS model, we find no significant official announcement effect.
Zhining Sun   +3 more
wiley   +1 more source

Beyond the Ban—Shedding Light on Smallholders' Price Vulnerability in Indonesia's Palm Oil Industry

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT The Indonesian government imposed a palm oil export ban in April 2022 to address rising cooking oil prices. This study explores oil palm smallholders' vulnerability to the policy using descriptive statistics, Lasso, and post‐Lasso OLS regressions.
Charlotte‐Elena Reich   +3 more
wiley   +1 more source

RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES [PDF]

open access: yes
The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov.
Marius BALASESCU, Simona BALASESCU
core  

Citizen Engagement for Social and Technological Innovation in Sustainable Energy Systems

open access: yesAdvanced Energy and Sustainability Research, EarlyView.
This study underscores the potential of citizen participation in the energy transition by providing insights to foster citizen‐driven innovation. An analysis of energy communities, one of the most dynamic innovations in the energy sector, reveals that these models can be citizen‐led initiatives regarding their operational and organizational structure ...
Ana Belén Cristóbal   +3 more
wiley   +1 more source

Is a smart sustainable city a marketing-oriented city?

open access: yesSmart Cities and Regional Development Journal
More recently, the instrumentalist approach to the the smart city concept, which emphasises different ICT solutions, is being replaced by a functionalist approach which focuses on the purpose of the smart city.
Tibor László BUSKÓ
doaj   +1 more source

Swedish farmers' approval of nudges

open access: yesAgribusiness, EarlyView.
Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen   +2 more
wiley   +1 more source

Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland

open access: yesEngineering Management in Production and Services, 2020
The European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding.
Matwiejczyk Anna   +2 more
doaj   +1 more source

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

open access: yesAgribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS [PDF]

open access: yes
The continuous growth of cultural influence upon the modern society combined with the increasing role of tourism in the economic life of cities, led to the development of the “emblem museums”.
Razvan-Andrei CORBOS   +1 more
core  

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