Results 81 to 90 of about 933,273 (313)
City Branding: communication and marketing strategy for an island urban policy
Revista Mediterránea de Comunicación, 2022 Nowadays, in our so-called “Information Society”, no one can doubt that marketing and communication within a tourist city are crucial for its existence and development.
Patricia del-Ponti +2 more
doaj
URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES [PDF]
In the globalization era, characterized by profound political and economical reforms of which main objective is the increased competitiveness, whether we talk about goods, companies, cities or countries, the proactive attitude and the marketing strategy ...
Lidia Elena ALEXA
core
Agribusiness, EarlyView.Abstract This study explores the rent price ratio in agricultural land markets, crucial for evaluating market efficiency, policy needs, and farmer decision‐making. Traditionally, the analyses faced challenges due to the absence of concurrent sale and rent data for the same land, potentially leading to biased results.
Marius Michels +4 more
wiley +1 more source
Is a smart sustainable city a marketing-oriented city?
Smart Cities and Regional Development JournalMore recently, the instrumentalist approach to the the smart city concept, which emphasises different ICT solutions, is being replaced by a functionalist approach which focuses on the purpose of the smart city.
Tibor László BUSKÓ
doaj +1 more source
Behaviour of Fruit and Vegetable Buyers on the City Markets in Croatia [PDF]
Better knowledge of the consumer is the presumption for preparing the efficacious selling concept. Our research is limited on the preferences, requests, habits and attitudes of the consumers which are buying fruit and vegetable on the city markets in ...
Kolega, Ante +2 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley +1 more source
Effect of KOLs’ persuasiveness on impulsive buying behaviors: live streaming commerce
Cogent Business & ManagementThis study applies the Stimulus-Organism-Response (S-O-R) to clarify how the characteristics of Key Opinion Leaders (KOLs) in live streaming commerce affect impulsive buying behavior.
Mai Dong Tran +5 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES [PDF]
The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov.
Marius BALASESCU, Simona BALASESCU
core
City marketing between a theoretical reflection and a practical realization [PDF]
, 2010 The paper deals with theoretical and application problems of city marketing. It is based on a series of researches which have been worked mainly in the Czech Republic, Slovak Republic, Austria, Germany and in the Netherlands.
Jezek, Jiri
core