Results 261 to 270 of about 4,553,793 (282)

From city marketing to city branding: Towards a theoretical framework for developing city brands

Place Branding and Public Diplomacy, 2004
exaly  

Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups

International Journal of Sports Marketing and Sponsorship, 2008
Norm O'Reilly, John Nadeau, Ann Pegoraro   +2 more
exaly  

The Market in the City

2017
openaire   +1 more source

Social media: A new vehicle for city marketing in China

Cities, 2014
exaly  

City marketing

2004
Mommaas, J.T., Klein, J.
openaire   +1 more source

Marketing Schools, Marketing Cities

2013
openaire   +1 more source

Perception of city management, fellow residents, and Perceived External Prestige (PEP) as antecedents of city affective commitment - The city marketing perspective

Cities, 2019
Klement Podnar
exaly  

Improving competitiveness through city marketing in Spanish hotels

Service Industries Journal, 2011
Aurora Martínez-Martínez
exaly  

The Market in the City

openaire   +1 more source

Measuring the Effect and Efficiency of City Marketing

Procedia Economics and Finance, 2014
exaly