Integrando marketing experiencial y service dominant logic: creación de un índice de co-creación de valor interactivo y contextual [PDF]
El Valor Percibido es crucial para dos aproximaciones claves en Marketing: el Marketing Experiencial y el Service Dominant Logic (SDL), Sin embargo, la segunda no parece haber integrado toda la riqueza de la primera.
Arteaga Moreno, Francisco +3 more
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Problematizing the Cooperative Firm: A Marxian View on Paradoxes, Dialectics, and Contradictions
Abstract Scholars are increasingly turning their attention to cooperative firms, characterized by worker ownership and management, as a way for organizations to address the economic, societal and environmental problems posed by corporate capitalism. This renewed interest stems from the potential of cooperatives to foster an alternative economic system ...
Jon Las Heras +2 more
wiley +1 more source
O Tratado de Livre Comércio Colômbia-Japão. Oportunidade comercial? Uma análise ex ante [PDF]
El presente artículo investiga los efectos cuantitativos de una reducción arancelaria entre Colombia y Japón como consecuencia de un posible acuerdo comercial. Utilizando algunos indicadores de dinamismo comercial y un modelo de equilibrio parcial basado
Vanegas-Calle, Stella
core +7 more sources
Heroic Creation and the Socialist City: The Making of Villa El Salvador
Abstract J.C. Mariátegui believed Indo‐American socialism would be neither calque nor copy, but heroic creation. This article explores an attempt at heroic creation in 1970s Peru: the Self‐Managed Urban Commune of Villa El Salvador (Villa). Putting Marxism in conversation with decolonial theory, I argue Villa shows universality and particularity can be
Rafael Shimabukuro
wiley +1 more source
Smart device interactivity’s impact on value co-creation in the sport industry [PDF]
Resumen: El propósito de este estudio es investigar el impacto que tienen los dispositivos inteligentes en la interactividad del cliente y la co-creación de productos valiosos en la industria deportiva a través de la implementación del capital social y ...
Benavides Espinoza, Claudia +1 more
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The Future of AI in the GCC Post‐NPM Landscape: A Comparative Analysis of Kuwait and the UAE
ABSTRACT Comparative evidence of how two Gulf Cooperation Council (GCC) states translate artificial intelligence (AI) ambitions into post–New Public Management (post‐NPM) outcomes are scarce because most studies focus on Western democracies. To fill this gap, we examine constitutional, collective choice, and operational rules that shape AI uptake in ...
Mohammad Rashed Albous +2 more
wiley +1 more source
SMART TOURISM DESTINATION & CULTURAL HERITAGE: A NEW UNEXPLORER SECTOR IN SMART CITIES DEVELOP [PDF]
Las ciudades inteligentes están habilitadas para la creación y desarrollo de ecosistemas para nuevos servicios más personalizados en dominios como el turismo, la promoción del patrimonio cultural y la participación activa, una línea de actuación con ...
Gómez Oliva, Andrea +3 more
core +1 more source
Abstract The complexity of sustainability challenges and the need for transformative change have prompted the exploration of novel approaches for knowledge co‐generation and decision‐making. This calls for integrative assessment methods that meaningfully include and represent diverse knowledge systems, capturing multiple values, needs and interests as ...
Ricardo Ismael Mata‐Páez +6 more
wiley +1 more source
Escribir en comunidad: Construcción de relaciones y responsabilidad en la producción de conocimiento
ABSTRACT As anthropology reckons with its past, present, and future, anthropologists increasingly seek to challenge inequities within the discipline and academia more broadly. Anthropology, regardless of subdiscipline, is a social endeavor. Yet research often remains an isolating (though not necessarily solitary) process, even within research teams and
Jordi Armani Rivera Prince +16 more
wiley +1 more source
En busca de la sostenibilidad [PDF]
El estudio En busca de la sostenibilidad. El camino de la Responsabilidad Social Empresarial en América Latina y la contribución de la Fundación AVINA da cuenta de las últimas tres décadas en materia de responsabilidad social empresarial, con foco en la ...
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