Results 271 to 280 of about 5,065,187 (295)

Toward a conceptual understanding of co-creation in branding

Journal of Business Research, 2022
Sonja Sarasvuo, Anne Rindell
exaly  

Co-Creation

2018
  +4 more sources

Critical service logic: making sense of value creation and co-creation

Journal of the Academy of Marketing Science, 2012
Christian Gronroos
exaly  

What is co-creation? An interactional creation framework and its implications for value creation

Journal of Business Research, 2018
Venkat Ramaswamy, Kerimcan Ozcan
exaly  

Innovation and knowledge creation: How are these concepts related?

International Journal of Information Management, 2006
Silvio Popadiuk, Chun Wei Choo
exaly  

Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance

Tourism Management, 2012
Nicola E Stokburger-Sauer
exaly  

Co-creation

2020
  +4 more sources

From data to value: A nine-factor framework for data-based value creation in information-intensive services

International Journal of Information Management, 2018
Chiehyeon Lim, , Jun-Yeon Heo
exaly  

The co-creation experience from the customer perspective: its measurement and determinants

Journal of Service Management, 2015
Katrien Verleye
exaly  

Value creation in E-business

Strategic Management Journal, 2001
Raphaël Amit, Christoph Zott
exaly