Results 1 to 10 of about 120,384 (117)
Impact of International Tourists' Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism. [PDF]
Front Psychol, 2022 Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Nkoulou Mvondo GF +5 more
europepmc +2 more sources
Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities. [PDF]
Behav Sci (Basel)With the proliferation of digital platforms, virtual brand communities have become important contexts for examining how individual perceptions shape discretionary behaviors in online environments.
Yin J, Chang Y, Ma Z, Zhao Y, Qi J.
europepmc +2 more sources
Wine tourism experience effects on co-creation, perceived value and consumer behavior [PDF]
Ciência e Técnica Vitivinícola, 2022 Wine tourism is an increasingly prevalent form of tourism, but is still an emerging market in China. Wine tourism is highly experiential, yet only a few research works have focused on the antecedents and consequences of co-creation experience in the ...
Zhang Yuqing, Lee Hoffer
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Co-creation experience in Indonesian mobile commerce: A self-determination theory perspective [PDF]
Innovative Marketing, 2023 Understanding customer co-creation experience in mobile commerce helps business to tailor their offerings, improves customer engagement, and cultivates long-lasting brand relationships, ultimately leading to business success in the competitive digital ...
Muhammad Iqbal Firdaus +3 more
doaj +1 more source
Impact of online community interaction on value co-creation: Evidence from China [PDF]
Problems and Perspectives in Management, 2022 This paper explores the effect of online community interaction on value co-creation. The goal is to investigate internal factors influencing value co-creation through the SEM model and offer company managers effective management advice.
Xuemei Luo, Zhongwu Li
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WHAT IS THE MEANING OF THE EXPERIENCE FOR VALUE? – EXPERIENCE CO-CREATION AS ITS DETERMINANT
Humanities and Social Sciences, 2023 At the end of the 20th century, the idea of experience management became inextricably associated with value as a core element of marketing. Moreover, the activity of a few evolved into the collaboration of many. Since value is co-constructed by different
Jagoda OCHOCKA
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Proposing a Model of Co-Creative Participation in Tourism Market [PDF]
مدیریت بازرگانی, 2018 Objective There is a growing interest in the customers’ innovation in the realm of tourism studies. In the new global business ecosystem where individuals, organizations, governments and economy work together as an integrated network, we need a new ...
Alireza Irani +3 more
doaj +1 more source
Business: Theory and Practice, 2020 This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources’ impact on perceived benefits, trust, and co-creation ...
Revi Hastari +3 more
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Frontiers in Psychology, 2022 In recent years, there is the popular phenomenon of “grass planting” marketing. The value co-creation behavior of ordinary consumers KOC (key opinion consumer) in the online community is sometimes out of utilitarian intentions, which is deemed as plain ...
Yi Zhang, Yue Liu, Wenxia Tao
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Frontiers in Psychology, 2022 The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is ...
Jin-Yuan Zhuo +3 more
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