Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism [PDF]
Frontiers in Psychology, 2022 Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Gustave Florentin Nkoulou Mvondo +4 more
doaj +2 more sources
Sustainable Value Co-Creation in the Virtual Community: How Diversified Co-Creation Experience Affects Co-Creation Intention. [PDF]
Int J Environ Res Public Health, 2020 The popularization of digital infrastructure has enabled the rise of the online game industry. Instead of targeting entertainment-oriented technology and services, which are the focus of most relevant studies, in the present study, we review the literature from the perspective of considering players of online games as both consumers of entertainment ...
Chen YW.
europepmc +5 more sources
WHAT IS THE MEANING OF THE EXPERIENCE FOR VALUE? – EXPERIENCE CO-CREATION AS ITS DETERMINANT
Humanities and Social Sciences, 2023 At the end of the 20th century, the idea of experience management became inextricably associated with value as a core element of marketing. Moreover, the activity of a few evolved into the collaboration of many. Since value is co-constructed by different
Jagoda OCHOCKA
doaj +2 more sources
Customer Participation: Mandatory or Voluntary Behaviour? [PDF]
Theory, Methodology, Practice, 2016 Service providers need to develop a competitive advantage in the market. One strategy is value co-creation, which means a mutual creation of value and experience.
Ida Ercsey
doaj +4 more sources
How context shapes value co-creation: spectator experience of sport events [PDF]
Service Industries Journal, 2016 This paper applies the perspective of service-dominant logic, specifically value co-creation in service ecosystems to the context of sports. It builds on the notion that co-created value can only be understood as value-in-context. Therefore, a structural
Chris Horbel +2 more
exaly +3 more sources
Experience co-creation in financial services: an empirical exploration [PDF]
Journal of Service Management, 2015 Purpose – The purpose of this paper is to explore how financial services (FS) organizations manage the customer experience. It aims to establish what practices are used, to articulate the role of the FS context in influencing the choice of practices, and to identify how these practices support experience co-creation from
Frédéric Ponsignon, Phil Klaus
exaly +3 more sources
The effect of co-creation experience on outcome variable [PDF]
Annals of Tourism Research, 2016 This study examines the underlying dimensions of co-creation of an experience in the context of tourism and its effects on behavioral consequences such as tourists’ satisfaction with the co-creation of an experience, subjective well-being, and loyalty to the service provider.
Hyelin Kim +2 more
exaly +4 more sources
How Is Equity‐Based Co‐Creation Enacted in Health and Social Services? An Evaluation of Four Case Studies [PDF]
Health ExpectationsIntroduction Co‐creation processes are part of a movement to create change in collaboration with people with lived and living experience (PWLLE); in this paper we focus on experience with health and social services.
Samantha K. Micsinszki +5 more
doaj +2 more sources
Co-creation and the customer experience [PDF]
, 2009 Clark, Moira, Hair, Neil, Palmer, Roger
core +1 more source
Wine tourism experience effects on co-creation, perceived value and consumer behavior [PDF]
Ciência e Técnica Vitivinícola, 2022 Wine tourism is an increasingly prevalent form of tourism, but is still an emerging market in China. Wine tourism is highly experiential, yet only a few research works have focused on the antecedents and consequences of co-creation experience in the ...
Zhang Yuqing, Lee Hoffer
doaj +1 more source