Results 31 to 40 of about 10,336,088 (283)
The purpose of the study is to identify how both tourism service provider- and tourist-generated social media communication affect the value co-creation process and how this can affect online customer experience and customer wellbeing.
Maheen Iqbal Awan +2 more
doaj +1 more source
Value co-creation and co-destruction behaviour: Relationship with basic human values and personality traits [PDF]
Service systems create value when actors exhibit behaviours expected to facilitate resource integration and could destroy value when actors do not exhibit the expected set of behaviours. This study seeks to determine which groups of values and individual
Alamanos, Eleftherios +5 more
core +1 more source
This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned ...
Muhammad Haroon Shoukat +1 more
core +1 more source
The Influence of Perceived Value of Online Game Users on their Participation in Value Co-creation Behavior [PDF]
Online games have gradually become a form of entertainment and a pastime for many people. In recent years, the growth rate of China’s online game industry has slowed, game users have entered the storage area, and the game industry has entered a stable ...
Xu Haowen
doaj +1 more source
Value Co-Creation: Exploring the Effects of Collaborating with a Proactive Generation of Customers [PDF]
Value Co-Creation plays a central role within the Service-Dominant Logic of marketing. However, value co-creation is largely conceptual and lacks empirical evidence around both the appropriate contexts and conditions for collaborative co-creation and ...
Murray, Rowena +2 more
core +3 more sources
The sustainable development of tourism in cultural heritage sites benefits from the active participation of tourists in the co-creation process. Location-based AR games show great potential in tourists’ participation in creation and positive experiences.
Jiahui Guo, Jiayi Xu, Younghwan Pan
doaj +1 more source
Co-creation experience and place attachment: Festival evaluation [PDF]
Abstract Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the co-creation experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role of place attachment and festival satisfaction as mediators in the relationship between festival visitors ...
Carol Xiaoyue Zhang +2 more
openaire +2 more sources
Experience co-creation in financial services: an empirical exploration [PDF]
Purpose – The purpose of this paper is to explore how financial services (FS) organizations manage the customer experience. It aims to establish what practices are used, to articulate the role of the FS context in influencing the choice of practices, and to identify how these practices support experience co-creation from
Ponsignon, F, Klaus, P, Maull, RS
openaire +3 more sources
Competitive Experiences: Lessons from the Tourism Industry
Designing and producing a memorable experience is increasingly seen as a competitive advantage in many industries. This paper suggests some lessons that may be derived from the experiential approach realized in the tourism industry.
Nicola Bellini, Serena Rovai
doaj +1 more source
Online retail shops increasingly implement gamified marketing strategies to enrich consumers’ online experience and increase engagement. This study aims to evaluate the ludic experience of consumers in online retail stores and the role of gamification ...
João M. Lopes +7 more
doaj +1 more source

