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The Model of Customer Co-Creation Experience in Peer-to-Peer Hospitality Industry: Meta-Synthetic Approach [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2022 With the advent of the sharing economy, peer-to-peer accommodations around the world have had much success. These accommodations offer benefits such as low prices and a variety of services.
Zohreh Dehdashti +3 more
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Business: Theory and Practice, 2023 This research aims to explore a new conceptual model capable of filling the research gap on the experience of nascent entrepreneurs and the quality of knowledge resonance, which centered on exploring voluntary co-creation of shared value.
Agustinus Moonti +3 more
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Social layers of customer-to-customer value co-creation [PDF]
, 2013 Purpose – Approached from the Customer-Dominant [C-D] logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers’ social sphere.
Rihova, Ivana +8 more
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, 2022 This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned ...
Muhammad Haroon Shoukat +1 more
core +1 more source
Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality
Frontiers in Psychology, 2022 Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in ...
Khurram Mustafa +15 more
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LA DIGITALISATION AU SERVICE DES TOURISTES : LA QUETE D’UN AVANTAGE COLLABORATIF
Revue Marocaine de Recherche en Management et Marketing, 2022 The evolving concept of co-creation embodies the various theoretical and practical shifts within the marketing thinking. Digitalization has significantly contributed to this change and thus, transformed the classical concept of value creation.
AFAF EL KADDOURI, NORA BENAHMED
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Co-creating brands: Diagnosing and designing the relationship experience. [PDF]
, 2009 The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1–17.]. One
Adrian Payne +10 more
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The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation
SAGE Open, 2023 Marketing and tourism research emphasizes the importance of the co-creation of experience value in creating and maintaining sites of cultural consumption.
Yongzhong Yang +2 more
doaj +1 more source
Frontiers in Psychology, 2022 This study explores the impact of customers’ value co-creation behavior on their experiences with and loyalty to P2P accommodations. We propose a theoretical model integrating two lines of tourism research: customer value co-creation and customer ...
Jing Lyu, Keyan Cao, Shan Yang
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Internet-based consumer co-creation experience of the new product development process
Engineering Management in Production and Services, 2019 The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the ...
Khrystoforova Viktoria +1 more
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