Results 31 to 40 of about 1,569,415 (306)
Frontiers in Psychology, 2022 The purpose of the study is to identify how both tourism service provider- and tourist-generated social media communication affect the value co-creation process and how this can affect online customer experience and customer wellbeing.
Maheen Iqbal Awan +2 more
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Marketing of Scientific and Research Organizations, 2023 The objective of this paper is to investigate the impact of students’ engagement in value co-creation on the perception of online learning experience and the effect of online learning experience on student satisfaction.
Dziewanowska Katarzyna +1 more
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The Influence of Perceived Value of Online Game Users on their Participation in Value Co-creation Behavior [PDF]
SHS Web of Conferences, 2023 Online games have gradually become a form of entertainment and a pastime for many people. In recent years, the growth rate of China’s online game industry has slowed, game users have entered the storage area, and the game industry has entered a stable ...
Xu Haowen
doaj +1 more source
Their memory:exploring veterans’ voices, virtual reality and collective memory [PDF]
, 2019 This paper focuses on the virtual reality (VR) project Their Memory and details the development and evaluation of virtual reality environments and experiences with respect to its impact on young people (14-35 demographic) with the narratives of veterans ...
Donald, Iain, Scott-Brown, Kenneth
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When co-creation pays: stimulating engagement to increase revenues [PDF]
, 2018 Purpose Customer willingness to pay (WTP) was initially set out to estimate the perceived value from a purchasing experience. However, purchasing decisions have changed as value co-creation has been increasingly applied in the hospitality industry.
Neuhofer, Barbara +2 more
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Applied SciencesThe sustainable development of tourism in cultural heritage sites benefits from the active participation of tourists in the co-creation process. Location-based AR games show great potential in tourists’ participation in creation and positive experiences.
Jiahui Guo, Jiayi Xu, Younghwan Pan
doaj +1 more source
Co-creation experience and place attachment: Festival evaluation [PDF]
International Journal of Hospitality Management, 2019 Abstract Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the co-creation experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role of place attachment and festival satisfaction as mediators in the relationship between festival visitors ...
Carol Xiaoyue Zhang +2 more
openaire +2 more sources
Social Sciences, 2023 Online retail shops increasingly implement gamified marketing strategies to enrich consumers’ online experience and increase engagement. This study aims to evaluate the ludic experience of consumers in online retail stores and the role of gamification ...
João M. Lopes +7 more
doaj +1 more source
Competitive Experiences: Lessons from the Tourism Industry
SymphonyaDesigning and producing a memorable experience is increasingly seen as a competitive advantage in many industries. This paper suggests some lessons that may be derived from the experiential approach realized in the tourism industry.
Nicola Bellini, Serena Rovai
doaj +1 more source
Examining the effect of consumer experience on co-creation and loyalty for healthy meat consumption
Frontiers in Sustainable Food Systems, 2023 IntroductionThe eating behavior of consumers throughout the world is changing rapidly due to increasing recognition of healthy food consumption. This study attempted to examine the role of perceived experience consumption responses in the context of ...
Supawat Meeprom +2 more
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