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Social layers of customer-to-customer value co-creation [PDF]
, 2013 Purpose – Approached from the Customer-Dominant [C-D] logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers’ social sphere.
Rihova, Ivana +8 more
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Brand Love: Role of Online Customer Experience, Value Co-creation, and Relationship Quality
Frontiers in Psychology, 2022 Customer experience is a source of retailers’ long-term competitive advantage. This study has examined the relationship between online customer experience and brand love through the mechanism of relationship quality in the context of online shopping in ...
Khurram Mustafa +15 more
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LA DIGITALISATION AU SERVICE DES TOURISTES : LA QUETE D’UN AVANTAGE COLLABORATIF
Revue Marocaine de Recherche en Management et Marketing, 2022 The evolving concept of co-creation embodies the various theoretical and practical shifts within the marketing thinking. Digitalization has significantly contributed to this change and thus, transformed the classical concept of value creation.
AFAF EL KADDOURI, NORA BENAHMED
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Co-creating brands: Diagnosing and designing the relationship experience. [PDF]
, 2009 The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1–17.]. One
Adrian Payne +10 more
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The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation
SAGE Open, 2023 Marketing and tourism research emphasizes the importance of the co-creation of experience value in creating and maintaining sites of cultural consumption.
Yongzhong Yang +2 more
doaj +1 more source
Frontiers in Psychology, 2022 This study explores the impact of customers’ value co-creation behavior on their experiences with and loyalty to P2P accommodations. We propose a theoretical model integrating two lines of tourism research: customer value co-creation and customer ...
Jing Lyu, Keyan Cao, Shan Yang
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Internet-based consumer co-creation experience of the new product development process
Engineering Management in Production and Services, 2019 The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the ...
Khrystoforova Viktoria +1 more
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Central European Public Administration Review, 2022 The academic contribution to the field is twofold. Firstly, the paper identifies co-creation drivers and barriers from the professionals’ point of view ‒ a largely overlooked perspective in the relevant literature.
Sanja Vrbek, Marlot Kuiper
doaj +1 more source
Theory to Practice, Implementing Curriculum Co-Creation (A Case Study of 10 Universities Worldwide) [PDF]
رویکردهای نوین آموزشیNowadays, educational systems worldwide face numerous challenges, and to achieve their key objectives, they utilize diverse and innovative strategies tailored to academic needs.
Raheleh Tavakoli Yaraki +3 more
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The role of customer engagement behavior in value co-creation : a service system perspective [PDF]
, 2014 Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Jaakkola, Elina, Alexander, Matthew
core +4 more sources