Results 21 to 30 of about 291,738 (296)

Managing the experience co-creation in tourism [PDF]

, 2014
La co-creazione è oramai riconosciuto in letteratura quale processo in grado di incidere positivamente sulla soddisfazione del consumatore e, di conseguenza, sul successo delle aziende. Nonostante ciò, gli studi teorici ed empirici su questa tematica sono ancora in una fase embrionale e il potenziale della co-creazione è ancora non del tutto esplorato.
Buonincontri, Piera
openaire   +4 more sources

Wine tourism experience effects on co-creation, perceived value and consumer behavior [PDF]

Ciência e Técnica Vitivinícola, 2022
Wine tourism is an increasingly prevalent form of tourism, but is still an emerging market in China. Wine tourism is highly experiential, yet only a few research works have focused on the antecedents and consequences of co-creation experience in the ...
Zhang Yuqing, Lee Hoffer
doaj   +1 more source

Co-creation experience in Indonesian mobile commerce: A self-determination theory perspective [PDF]

Innovative Marketing, 2023
Understanding customer co-creation experience in mobile commerce helps business to tailor their offerings, improves customer engagement, and cultivates long-lasting brand relationships, ultimately leading to business success in the competitive digital ...
Muhammad Iqbal Firdaus, Cynthia A. Utama, Gita Gayatri, Whony Rofianto   +3 more
doaj   +1 more source

Impact of online community interaction on value co-creation: Evidence from China [PDF]

Problems and Perspectives in Management, 2022
This paper explores the effect of online community interaction on value co-creation. The goal is to investigate internal factors influencing value co-creation through the SEM model and offer company managers effective management advice.
Xuemei Luo, Zhongwu Li
doaj   +1 more source

Co-Creation Experiences: Attention and Memorability [PDF]

Journal of Travel & Tourism Marketing, 2016
ABSTRACTThis study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience.
Campos, Ana Cláudia, Mendes, Júlio, do Valle, Patricia Oom, Scott, Noel   +3 more
openaire   +3 more sources

Proposing a Model of Co-Creative Participation in Tourism Market [PDF]

‫مدیریت بازرگانی, 2018
Objective There is a growing interest in the customers’ innovation in the realm of tourism studies. In the new global business ecosystem where individuals, organizations, governments and economy work together as an integrated network, we need a new ...
Alireza Irani, Ali Akbar Farhangi, Mohammad Reza Mehrgan, Sepideh Irani   +3 more
doaj   +1 more source

Virtual research environments co‐creation: The D4Science experience

Concurrency and Computation: Practice and Experience, 2022
AbstractVirtual research environments are systems called to serve the needs of their designated communities of practice. Every community of practice is a group of people dynamically aggregated by the willingness to collaborate to address a given research question. The virtual research environment provides its users with seamless access to the resources
Assante M, Candela L, Castelli D, Cirillo R, Coro G, Dell'Amico A, Frosini L, Lelii L, Lettere M, Mangiacrapa F, Pagano P, Panichi G, Piccioli T, Sinibaldi F   +13 more
openaire   +4 more sources

The Influence of Tourists’ Online Value Co-creation Behavior on Consumer-Brand Relationship Quality: The Moderating Effect of Altruism

Frontiers in Psychology, 2022
In recent years, there is the popular phenomenon of “grass planting” marketing. The value co-creation behavior of ordinary consumers KOC (key opinion consumer) in the online community is sometimes out of utilitarian intentions, which is deemed as plain ...
Yi Zhang, Yue Liu, Wenxia Tao
doaj   +1 more source

Direct and indirect effects of operant resources on co-creation experience: empirical evidence from Airbnb consumers

Business: Theory and Practice, 2020
This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources’ impact on perceived benefits, trust, and co-creation ...
Revi Hastari, Zehan Adela, Hanesman Alkhair, Alexander Joseph Ibnu Wibowo   +3 more
doaj   +1 more source

Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective

Frontiers in Psychology, 2022
The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is ...
Jin-Yuan Zhuo, Rong-Hai Su, Hsi-Hsun Yang, Mao-Chou Hsu   +3 more
doaj   +1 more source