A social cognitive theory of customer value co-creation behavior: evidence from healthcare. [PDF]
J Health Organ ManagPurpose Customer value co-creation behavior is promising but undertheorized. To bridge this gap, this study examines the viability of a social cognitive theory positing that customers' value co-creation behavior is shaped by their co-creation experience,
Hasan MM +4 more
europepmc +2 more sources
Value Co-creation in Non-profit Accommodation Platforms [PDF]
Frontiers in Psychology, 2021 Value co-creation, in the sharing accommodation sector, has been extensively analyzed but mainly with Airbnb as a reference and focusing mostly on guests’ perceptions.
Vivian C. Medina-Hernandez +2 more
doaj +2 more sources
A study on collaboration innovation: Perspectives of innovative ecosystems of value co-creation using evolutionary game theory. [PDF]
PLoS ONEEnhancing emphasis on value co-creation and optimizing resource allocation are crucial for fostering deep coupling and synergistic development within innovation ecosystems, thereby enhancing innovation efficacy.
Xiaowei Shi, Jifa Wang
doaj +2 more sources
Journal of Hospitality Marketing & Management, 2022 This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned ...
Muhammad Haroon Shoukat +1 more
semanticscholar +2 more sources
Value Co-Creation in Participatory Sports Event Tourism: A Mixed Methods Study [PDF]
Behavioral SciencesThis study adopts a mixed methods approach to investigate the realization process of value co-creation in participatory sports event tourism by examining the pathways linking predisposing factors, process factors, and outcome factors in event tourists ...
Xiaowei Jiang +3 more
doaj +2 more sources
The influence of patient self-efficacy on value co-creation behavior and outcomes in chronic disease management: a cross-sectional study [PDF]
BMC Public HealthBackground In the medical field, value co-creation involves patients’ active involvement. By collaborating with service providers, patients can contribute to the creation of more targeted and effective value.
Jiamin Tang +6 more
doaj +2 more sources
The Role of Customer Engagement Behavior in Value Co-Creation
, 2014 Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
E. Jaakkola, M. Alexander
semanticscholar +2 more sources
Value co-creation and customer citizenship behavior [PDF]
Annals of Tourism Research, 2019 Drawing on social exchange theory and the service-dominant logic framework this paper explores the association between value co-creation and the willingness to engage in customer citizenship behavior in the hospitality and tourism context.
Ioannis Assiouras +4 more
semanticscholar +2 more sources
Strategic Model of Value Co-Creation of University with Emphasis on Fourth and Fifth Generation Universities [PDF]
پژوهشهای مدیریت عمومی, 2023 The purpose of this article is to identify the factors, components and consequences of value co-creation of universities by emphasizing the fourth and fifth generation universities and consequently to present a conceptual model based on it.
Azin Harandi +3 more
doaj +1 more source
Value- Co-creation in Iran Banking Industry:Analysis of Value Creation Elements and Relationships [PDF]
پژوهشهای مدیریت عمومی, 2020 Extended Abstract Abstract Currently, none of organizations can satisfy its stakeholders and customers by simply emphasizing its unique capabilities and assets.
Hossein Rahmanseresht, Narges Sheikhi
doaj +1 more source