Results 41 to 50 of about 1,015,089 (357)
Sport fans' roles in value co-creation [PDF]
, 2019 Research question The sports industry has witnessed sustained growth. The cultural, symbolic and stakeholder-embedded nature of sport provides a dynamic setting for developing service research. In this context, an evolution in the logic of value creation
Kolyperas, Dimitrios +5 more
core +1 more source
, 2022 Service systems create value when actors exhibit behaviours expected to facilitate resource integration and could destroy value when actors do not exhibit the expected set of behaviours. This study seeks to determine which groups of values and individual
Alamanos, Eleftherios +5 more
core +1 more source
An Investigation into Value Co-creation in Service Supply Chains [PDF]
, 2017 In service supply chains, customers select a service provider with whom value would be maximized through the interaction between the service provider and the customer.
null Trinh Ngoc Phuong Nguyen +5 more
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How smart senior care can achieve value co-creation: Evidence from China
Frontiers in Public Health, 2022 With the rapid rise of artificial intelligence, smart senior care has become a new trend for future development. The collection of “Typical Cases of Chinese Elderly Service Industry Development” is selected by the script materials.
Liping Fu +5 more
doaj +1 more source
, 2021 The presence of brands on social networking sites is raising the competitive bar and providing opportunities for consumers to experience products and services.
Waqar Nadeem +3 more
semanticscholar +1 more source
Influencer marketing: sponsorship disclosure and value co-creation behaviour
, 2022 Purpose: This study aims to investigate the relationships between sponsorship disclosure, influencer type and audience value co-creation behaviour in influencer marketing.
Thaichon, Park +3 more
core +1 more source
Value co-creation in the B2B context: a conceptual framework and its implications [PDF]
, 2021 This study aims to bring a renewed focus on Value Co-Creation (VCC) between an organisation (service provider) and its customers in the business-to-business (B2B) context.
Pathak, Buddhi +2 more
core +1 more source
Creating Effective Customer Solutions – a Global Perspective [PDF]
Romanian Economic Journal, 2020 Globalization is changing the rules of how to achieve long-term success by companies in their pursuit to meet growing customer requirements spanning various industries from manufacturing and retail to public sector.
Alina Neamtu (Idorasi) +2 more
doaj
Living Labs for Public Sector Innovation: An Integrative Literature Review
Administrative Sciences, 2021 The public administration literature and adjacent fields have devoted increasing attention to living labs as environments and structures enabling the co-creation of public sector innovation.
Lars Fuglsang +3 more
doaj +1 more source
Value Encounters – Modeling and Analyzing Co-creation of Value [PDF]
, 2009 Recent marketing and management literature has introduced the concept of co-creation of value. Current value modeling approaches such as e3-value focus on the exchange of value rather than co-creation. In this paper, an extension to e3-value is proposed in the form of a “value encounter”. Value encounters are defined as interaction spaces where a group
openaire +4 more sources