Revisiting Value Co-creation and Co-destruction in Tourism [Editorial for the Special Issue on Revisiting Value Co-creation and Co-destruction in Tourism Development] [PDF]
, 2021 As COVID-19 has shown in a way unimaginable before it hit, tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services.
Pappas, Nikolaos +2 more
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CONSUMER EMPOWERMENT: A SOURCE OF CO-CREATION OF VALUE
Revue Marocaine de Recherche en Management et Marketing, 2020 The objective of this article is to clarify, through a literature review, another trend practiced by many companies through which they produce their products and services.
ABDELLATIF CHAKOR, BELHARAR OUAFAE
doaj +1 more source
Value co-creation in branding: A systematic review from a tourism perspective
European Journal of Tourism Research, 2022 Although the concept of value co-creation has been predominant in the marketing discipline, there remains surprisingly little research on value co-creation in branding.
Hong Long Pham +2 more
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Value co-creation between SME suppliers and large customers in the UK organic food sector. [PDF]
As the distinction in roles of production by suppliers and consumption by customers become blurred, concomitantly there is increasing interest to understand the process of how value is co-created through interaction in business relationships.
Ngugi, Isaac K.
core +5 more sources
Value Co-Creation and Value Co-Destruction – A Case of Online Consumption
Folia Oeconomica Stetinensia, 2020 Research background: The paper focuses on value co-creation and co-destruction during online consumption. The current understanding of the concept of value is based on the premise that value emerges from interactions leading to exchange among multiple ...
Dziewanowska Katarzyna +1 more
doaj +1 more source
Proposing an Entrepreneurial Process for the Co-creation of IT Value [PDF]
, 2014 Co-creation of IT value has received substantial focus from the IS research community over the past years. However, few if any have studied this phenomenon from a process perspective, and our understanding of the processes leading to successful co-creation is therefore limited.
Hans Solli-Sæther, Leif Skiftenes Flak
openaire +4 more sources
Some theoretical perspectives of co-creation and co-production of value by customers
Acta Commercii, 2014 Orientation: The initial introduction of co-production and co-creation in the marketing literature in all likelihood was in 1986 when Kotler used the term ‘prosumer’ (initially coined by Toffler in 1980) to refer to customers who produce some of the ...
Nic S. Terblanche
doaj +1 more source
Salesperson Capability on Co-Creation Value
Jurnal Dinamika Manajemen, 2017 This research focuses on the study of customer engagement in planning and deciding on products and services to be purchased through the salesperson. This is a study of the relationships between firms and customers based on collaboration theory, customer ...
R. A. Marlien +2 more
doaj +1 more source
The Role of Customers’ Involvement in Value Co-creation Behaviour is Value Co-creation the Source of Competitive Advantage? [PDF]
Journal of Competitiveness, 2017 According to service dominant logic (SDL), customers are always active participants and collaborative partners in exchanges; therefore we should focus on the elements of consumer behaviour that are connected with the value co-creation.
Ercsey Ida
doaj +1 more source
Value Co-Creation Model of Halal Logistics Services
Jurnal Ilmiah Teknik Industri, 2021 Increasing consumer awareness to provide halal assurance in the supply chain process happens in Muslim countries and non-Muslim countries. Kosher products become a symbol for food safety, quality assurance, and lifestyle choice due to the strict ...
Liane Okdinawati +3 more
doaj +1 more source