Results 21 to 30 of about 201,185 (264)
Strategic Value Co-Creation Model in Banking Industry [PDF]
پژوهشهای مدیریت عمومی, 2018 Value creation has long attracted scholars' and managers' attention. This concept has transformed in the context of marketing paradigms. This paper aims to develop strategic value co-creation model in banking industry in Iran.
Hossein Rahmanseresht +3 more
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Complexity, 2018 Substantial changes took place in the role of consumers in the supply chain with the development of practices. They became creators from consumers of product values.
Qingchun Meng +3 more
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BMC Microbiology, 2018 Background 16S rRNA gene amplicon sequencing analysis (16S amplicon sequencing) has provided considerable information regarding the ecology of the intestinal microbiome.
Yoshihisa Wakita +5 more
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Towards sustainable value creation in Polish health resorts
Management : Journal of Contemporary Management Issues, 2022 The creation of sustainable value is one of the compelling issues in contemporary scientific research in management. Due to the diverse actors involved and the numerous research contexts, both in management theory and business practice, value creation ...
Agnieszka Kabalska
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Value co-creation in branding: A systematic review from a tourism perspective
European Journal of Tourism Research, 2022 Although the concept of value co-creation has been predominant in the marketing discipline, there remains surprisingly little research on value co-creation in branding.
Hong Long Pham +2 more
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Proposing an Entrepreneurial Process for the Co-creation of IT Value [PDF]
, 2014 Co-creation of IT value has received substantial focus from the IS research community over the past years. However, few if any have studied this phenomenon from a process perspective, and our understanding of the processes leading to successful co-creation is therefore limited.
Hans Solli-Sæther, Leif Skiftenes Flak
openaire +3 more sources
Some theoretical perspectives of co-creation and co-production of value by customers
Acta Commercii, 2014 Orientation: The initial introduction of co-production and co-creation in the marketing literature in all likelihood was in 1986 when Kotler used the term ‘prosumer’ (initially coined by Toffler in 1980) to refer to customers who produce some of the ...
Nic S. Terblanche
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Value Co-Creation and Value Co-Destruction – A Case of Online Consumption
Folia Oeconomica Stetinensia, 2020 Research background: The paper focuses on value co-creation and co-destruction during online consumption. The current understanding of the concept of value is based on the premise that value emerges from interactions leading to exchange among multiple ...
Dziewanowska Katarzyna +1 more
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CONSUMER EMPOWERMENT: A SOURCE OF CO-CREATION OF VALUE
Revue Marocaine de Recherche en Management et Marketing, 2020 The objective of this article is to clarify, through a literature review, another trend practiced by many companies through which they produce their products and services.
ABDELLATIF CHAKOR, BELHARAR OUAFAE
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Salesperson Capability on Co-Creation Value
Jurnal Dinamika Manajemen, 2017 This research focuses on the study of customer engagement in planning and deciding on products and services to be purchased through the salesperson. This is a study of the relationships between firms and customers based on collaboration theory, customer ...
R. A. Marlien +2 more
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