Results 1 to 10 of about 12,900 (262)
Service-Dominant Logic Utilized to Revitalize a Golf Course:
Maketingu rebyu, 2020 The number of users in golf courses has decreased recently. The purpose of this study was to investigate a marketing strategy to revitalize the golf course operation business.
Shogo Wakabayashi
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Applied System Innovation, 2022 This paper describes a study of the elements of service innovation for artistic painting creation enterprises from the service-dominant logic point of view. This research mainly aimed to (1) explore how to integrate the concepts of service innovation for
Szu-Yao Lin
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Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [PDF]
مدیریت بازرگانی, 2017 Considering the development of services in global economy, redefinition of supply chain management in this context is necessary because the concept of supply chain management cannot be applied to service-oriented businesses. Therefore, this paper aims to
Saeedeh Mansouri +3 more
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An effect of value co-creation on student benefits in COVID-19 pandemic
International Journal of Engineering Business Management, 2021 The study is to propose a theoretical framework for a value co-creation process based on Service Dominant logic and to explore the effect of value co-creation on student benefits in a higher education environment.
Byung–Hak Leem
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Service-Dominant Logic (SDL): a Road Map for a Successful Marketing Management
Iğdır Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2022 Different schools and approaches have appeared in marketing management since the beginning of the twentieth century due to customers’ attitudes, needs, expectations, and market conditions. Emerging schools generally included some
Esra Demirbaş
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Exploring factory digital production support system through the lens of Service Dominant logic [PDF]
ITM Web of Conferences, 2022 This paper attempts to understand innovation in the production environment of three different digital systems that support the manufacturing processes of industrial firms.
West Shaun +3 more
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Business Model Enriched With User Experience, as a Systemic Tool in Service Design
Croatian Economic Survey, 2021 Service design and business model design are considered in the literature as separate approaches to value creation for the customer. User experience, as a concept that represents a holistic emotional and meaningful result of the interaction with ...
Jadranka Musulin, Vjeran Strahonja
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Innovation and service-dominant logic [PDF]
Service Business, 2018 [EN] Radical changes have occurred in innovation management. Traditional goods-dominant logic has shifted to service-dominant logic, where value is created for use instead of exchange. Customers are tied to organizations to co-create value. The focus of this special issue is on high quality, original, unpublished research, case studies, and ...
Huarng, Kun-Huang +2 more
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Value co-creation in service marketing: A critical (re)view
International Journal of Innovation Studies, 2019 The present study critically explores and discusses the concept of value co-creation as revealed and recognized in the research streams that have formed the conceptual basis for the construct: service-dominant logic, service logic, and customer-dominant ...
Anne Vorre Hansen
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Jurnal Ilmiah Manajemen dan Bisnis, 2022 The COVID-19 crisis is sweeping the world and affecting our lives, including consumer purchasing habits, preferences, and decisions. The survey, involving 251 respondents from Bali, Indonesia, examined how the pandemic affected Bali's purchasing ...
Nilna Muna +2 more
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