Dialogue in Product Planning from the Perspective of Service-Dominant Logic [PDF]
, 2018 本研究は、Ballantyne and Varey (2006)のいう「対話」による価値共創プロセスを克明にえがきだした初の研究である。本研究は、マーケティングのサービス・ドミナント・ロジックの観点から商品企画の打ち合わせを観察する。その結果明らかになるのは、対話が、価値共創の源泉である2つの資源のうち「オペランド資源」の開発だけでなく「オペラント資源」の開発に貢献していることである。この発見は、Ballantyne and Varey (2006)が指摘していない対話の効果を示している。すなわち ...
Kitagawa Kota, 北川 亘太
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Mokslas: Lietuvos Ateitis, 2018 According to the World Bank’s figures, the service sector accounts for 69% of the global GDP and continues to expand. This growth takes place in the environment what has significantly changed and become more complex in the recent decades due to ...
Ilona Skačkauskienė, Jurga Vestertė
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Value Propositions in Higher Education: an S-D logic view [PDF]
, 2011 Service-dominant (S-D) logic is portrayed by Vargo and Lusch (2008) as a "mindset", a way of examining exchange. Higher education as a whole is a context in which (S-D) logic might be explored yet has attracted comparatively little attention to date. In
Chalcraft, D. +3 more
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Accounting for accounting's role in the neoliberalization processes of social housing in England:A Bourdieusian perspective [PDF]
, 2017 The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Abstract This paper seeks to account for how accounting is implicated in the neoliberalization processes ...
Ambituuni, Ambisisi +2 more
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SAGE OpenTechnical and vocational education and training (TVET) plays a pivotal role in equipping young individuals with technical skills and competencies, enhancing their employability.
Jinfang Cai, Michitaka Kosaka
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Management Accounting for Service: A Research Agenda [PDF]
Purpose – The purpose of the paper is to point out a research agenda for Management Accounting under the emergent Service-Dominant (S-D) Logic. S-D Logic is widely discussed in the field of Marketing, the paper tries to extend S-D Logic in the Management
Andrea Tenucci, Lino Cinquini
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The evolution of networks and interaction in the co-creation of value : a case study of the development of a city museum [PDF]
, 2012 Vargo and Lusch (2004) proposed that marketing is moving to a new dominant logic where service is exchanged for service. Central to their proposal were eight foundational premises (Vargo and Lusch, 2004), subsequently extended to ten (Vargo and Lusch ...
Doherty, Anne Marie, Faleye, Gbolahan
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Advancing dialogue in service-dominant logic: Collective reframing supported by framed arrangement [PDF]
, 2019 While dialogue is considered an ideal interaction in value co-creation theories, extant studies have not looked at how it is realized in the value co-creation process.
Izawa Ryo, Kitagawa Kota, 北川 亘太
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Um modelo conceptual para a cocriação de valor do turista: Uma abordagem exploratória
Dos Algarves, 2020 A comunidade científica tem apresentado vários contributos conceptuais e estudos empíricos transdisciplinares associados à perspetiva do Service-Dominant Logic (S-D Logic), onde a indústria do turismo não é excepção.
Pedro Miguel Carvalho
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An agent-based model to study customers' engagement with brands from a service-dominant logic perspective [PDF]
, 2014 We present an Agent-based Model to study customers' engagement with brands from a Service-Dominant Logic perspective. Customer Engagement has gained attention recently in the study of customer loyalty as a process that enables to understand and measure ...
Rajapakse, Chathura, Terano, Takao
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