Results 31 to 40 of about 441,180 (303)

Business Model Enriched With User Experience, as a Systemic Tool in Service Design

open access: yesCroatian Economic Survey, 2021
Service design and business model design are considered in the literature as separate approaches to value creation for the customer. User experience, as a concept that represents a holistic emotional and meaningful result of the interaction with ...
Jadranka Musulin, Vjeran Strahonja
doaj   +1 more source

Two strands of servitization: a thematic analysis of traditional and customer co-created servitization and future research directions [PDF]

open access: yes, 2016
The servitization literature has diverged, some adopting a goods-dominant logic and some a service-dominant logic. While both literature streams deal with servitization, their conceptual underpinnings and use of key terms are fundamentally different and ...
Baines   +85 more
core   +3 more sources

Servitization and operations management: a service-dominant logic approach [PDF]

open access: yes, 2013
Authors' pre-print draft; earlier version issued as working paper. Final version published in International Journal of Operations & Production Management. Available online at http://www.emeraldinsight.com/The accepted author manuscript version is in ORE:
Dr Mickey Howard and Dr Nigel Caldwell   +3 more
core   +1 more source

Value co-creation in service marketing: A critical (re)view

open access: yesInternational Journal of Innovation Studies, 2019
The present study critically explores and discusses the concept of value co-creation as revealed and recognized in the research streams that have formed the conceptual basis for the construct: service-dominant logic, service logic, and customer-dominant ...
Anne Vorre Hansen
doaj   +1 more source

PARASOCIAL INTERACTIONS FOR ENHANCING PURCHASE DECISIONS: PERSPECTIVES OF SERVICE DOMINANT LOGIC THEORY

open access: yesJurnal Ilmiah Manajemen dan Bisnis, 2022
The COVID-19 crisis is sweeping the world and affecting our lives, including consumer purchasing habits, preferences, and decisions. The survey, involving 251 respondents from Bali, Indonesia, examined how the pandemic affected Bali's purchasing ...
Nilna Muna   +2 more
doaj   +1 more source

B2B relationship calculus: quantifying resource effects in service-dominant logic [PDF]

open access: yes, 2016
Increasingly, knowledgeable business-to-business (B2B) customers and evolving customer needs are leading to seismic shifts in vendor–client interactions.
Chatterjee, Sharmila C.   +2 more
core   +1 more source

Co-Creating Service Value from Data in a Public Administration Context

open access: yesYearbook of Swiss Administrative Sciences, 2022
Data are of increasing importance in the digital transformation of the public sector, but their potential has not yet been fully exploited. Service-dominant logic (S-D logic) is a principle according to which data creates value only when it is utilized ...
Ulrike Baldenweg-Bölle   +2 more
doaj   +1 more source

Servitization 2.0: The significance of product and service dominant logics for public service organisations [PDF]

open access: yes, 2020
This conceptual paper explores servitization as significant to public service organisations (PSOs) within which there is a requirement to administer lean and sustainable provision.
Barnett, N.   +3 more
core   +1 more source

Internal market orientation as a value creation mechanism [PDF]

open access: yes, 2019
Purpose This conceptual paper aspires to re-examine the nature, aim and scope of Internal Market Orientation (IMO) and introduce it as a value creation mechanism for the firm’s internal market.
Boukis, Achilleas
core   +1 more source

Touristic destination image in light of the service dominant logic of marketing [PDF]

open access: yesTourism & Management Studies, 2018
This paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982), the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and
Edar da Silva Añaña   +2 more
doaj   +1 more source

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