Results 21 to 30 of about 7,026,446 (291)

Value co-creation in service marketing: A critical (re)view

International Journal of Innovation Studies, 2019
The present study critically explores and discusses the concept of value co-creation as revealed and recognized in the research streams that have formed the conceptual basis for the construct: service-dominant logic, service logic, and customer-dominant ...
Anne Vorre Hansen
doaj   +1 more source

PARASOCIAL INTERACTIONS FOR ENHANCING PURCHASE DECISIONS: PERSPECTIVES OF SERVICE DOMINANT LOGIC THEORY

Jurnal Ilmiah Manajemen dan Bisnis, 2022
The COVID-19 crisis is sweeping the world and affecting our lives, including consumer purchasing habits, preferences, and decisions. The survey, involving 251 respondents from Bali, Indonesia, examined how the pandemic affected Bali's purchasing ...
Nilna Muna, Gede Crisna Wijaya, Putu Yuli Widya Astuti   +2 more
doaj   +1 more source

Co-Creating Service Value from Data in a Public Administration Context

Yearbook of Swiss Administrative Sciences, 2022
Data are of increasing importance in the digital transformation of the public sector, but their potential has not yet been fully exploited. Service-dominant logic (S-D logic) is a principle according to which data creates value only when it is utilized ...
Ulrike Baldenweg-Bölle, Jürg Meierhofer, Alexander Mertes   +2 more
doaj   +1 more source

Customer-dominant service logic

, 2020
Different theoretical perspectives in service research emphasize distinct aspects, and thereby create different views; this chapter discusses implications of adopting a customer-dominant perspective of service business.
Kristina Heinonen, Strandvik, Tore, Heinonen, Kristina, Tore Strandvik   +3 more
core   +1 more source

Towards A Value-Dominant Logic of Marketing

Mises, 2019
Inspired by Vargo & Lusch’s Service-Dominant Logic (SDL) and relying on the Austrian School’s individualism and subjectivism, we use knowledge from economics to better support the discussion of the primary topic of Marketing: that of value creation ...
Hunter Hastings, Fernando Antonio Monteiro Christoph D´´´Andrea, Per Bylund   +2 more
doaj   +1 more source

Touristic destination image in light of the service dominant logic of marketing [PDF]

Tourism & Management Studies, 2018
This paper analyzes the composition and internal arrangement of touristic seaside destinations in Brazil, in light of three not-yet tested theories: the Means-End Chain (Gutman, 1982), the Service Dominant Logic of Marketing (Vargo & Lusch, 2004), and
Edar da Silva Añaña, Francisco Antonio dos Anjos, Melise de Lima Pereira   +2 more
doaj   +1 more source

Rethinking Service Companies’ Business Logic: Do We Need a Customer-Dominant Logic as a Guideline? [PDF]

, 2009
Purpose –This paper explores and expands the roles of customers and companies in creating value by introducing a new a customer-based approach to service. The customer’s logic is examined as being the foundation of a customer-based marketing and business
Sundström, E,, Sundström, Erik, Kristina Heinonen, Erik Sundström, Heinonen, Kristina, Mickelsson, Karl-Jacob, Andersson, Per,, Edvardsson, Bo, Per Andersson, Strandvik, Tore, Karl‐Jacob Mickelsson, Edvardsson, B,, Strandvik, T,, Sundström, Erik,, Heinonen, K,, Andersson, Per, Tore Strandvik, Bo Edvardsson, Edvardsson, Bo,, Mickelsson, K-J,   +19 more
core   +1 more source

Analyzing service production at the micro level: Actors and practices

, 2018
https://au.sagepub.com/en-gb/oce/the-sage-handbook-of-service-dominant-logic/book254774 ...
Kjellberg, H, Thomé, K, Nenonen, S
core   +1 more source

Co-creating brands: Diagnosing and designing the relationship experience. [PDF]

, 2009
The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F., Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1–17.]. One
Adrian Payne, Kaj Storbacka, Pennie Frow, Simon Knox, Storbacka, Kaj, Frow, Pennie, Knox, Simon, Payne, Adrian   +7 more
core   +1 more source

Service-dominant logic perspective on technology-based business incubator

Cogent Business & Management
This research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia.
Eka Yuliana, Utomo Sarjono Putro, Pri Hermawan, Astri Ghina   +3 more
doaj   +1 more source