Results 11 to 20 of about 441,180 (303)
From Goods-dominant logic to Service-dominant logic [PDF]
SHS Web of Conferences, 2021 In recent decades, the role of consumers in the marketing process has become more valuable to marketers. The previous theory – which focused only on the product itself and the services – has now become completely obsolete.
Zsigmond Tibor +2 more
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Monitor Versorgungsforschung, 2022 Die Service-Dominant Logic kann vor dem Hintergrund der Digitalisierung der Versorgung als Strukturierungsrahmen wissenschaftlich in der Versorgungsforschung eingesetzt werden.
Prof. Dr. Dr. Klaus Nagels
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STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC [PDF]
Annals of the University of Oradea: Economic Science, 2009 The paper outlines the necessity of marketing flexibility in the context of new theoretical and practical conditions, and proposes a synthetic model of flexible marketing systems capable to enhance the value co-creation process.
Gurau Calin
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Discussing the potential of the institutional theory to leverage service-dominant logic advancements [PDF]
European Journal of Management Studies, 2021 Purpose – Institutions play a central role in service-dominant logic. However, the discussion regarding how institutional theory supports service-dominant logic advancements is still insufficient.
Sara Martins Gonçalves +1 more
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Service Dominant Logic in the tourism sector: internal marketing as an antecedent of an innovations' co-creation culture with clients and first-line employees [PDF]
Management Letters/Cuadernos de Gestión, 2011 This research seeks to achieve a deeper understanding of the Internal Marketing (IM) concept, considered as an operant resource, according to the Service Dominant Logic (SDL) theory, as well as to analyze the IM contribution to the achievement of ...
Nuria García Rodríguez +2 more
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Responsible Service Logic [PDF]
ITM Web of Conferences, 2021 This paper introduces the Responsible Service logic to clarify the responsibilities of managers in the establishment of services inside society. Nowadays, managers have to foster the discovery of new Exploration and Innovation activities (E&I).
Léonard Michel, Drăgoicea Monica
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Applying Service-Dominant Logic to Translation Service Provision
Hermes, 2020 Translation is commonly regarded as a service both in translation industry and within Translation Studies (TS), but the question of what makes translation a service has not been widely explored. This conceptual paper looks at non-literary translation as
Minna Kujamäki
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17 years of service-dominant logic: Vargo and Lusch’s contributions
Business: Theory and Practice, 2021 This article aims to examine the contribution of Vargo and Lusch (V&L) to service-dominant logic (S-D logic) thinking from the first time it appeared until now.
Alexander Joseph Ibnu Wibowo +3 more
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Service-dominant logic and circular economy – An attempt at integrating two paradigms [PDF]
ITM Web of Conferences, 2022 Based on an analysis of the core concepts of the two paradigms “Service-dominant Logic” (SDL) and “Circular Economy” (CE), this research concludes that the concepts of SDL need to be extended to cover the impacts of the use of material resources and ...
Weissinger Reinhard
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Profit: Jurnal Administrasi Bisnis, 2020 The Service-Dominant Logic (SDL) concept was first promoted by Vargo & Lusch (2004a) because of a shift in marketing perspective that prioritizes services in the exchange process.
Firda Melani Zalyus, Yusri Abdillah, Mohammad Iqbal
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