The effect of co-creation experience on outcome variable [PDF]
This study examines the underlying dimensions of co-creation of an experience in the context of tourism and its effects on behavioral consequences such as tourists’ satisfaction with the co-creation of an experience, subjective well-being, and loyalty to the service provider.
Hyelin Kim +2 more
exaly +5 more sources
Experience co-creation in financial services: an empirical exploration [PDF]
Purpose – The purpose of this paper is to explore how financial services (FS) organizations manage the customer experience. It aims to establish what practices are used, to articulate the role of the FS context in influencing the choice of practices, and to identify how these practices support experience co-creation from
Frédéric Ponsignon, Phil Klaus
exaly +5 more sources
Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism [PDF]
Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Gustave Florentin Nkoulou Mvondo +4 more
doaj +2 more sources
WHAT IS THE MEANING OF THE EXPERIENCE FOR VALUE? – EXPERIENCE CO-CREATION AS ITS DETERMINANT
At the end of the 20th century, the idea of experience management became inextricably associated with value as a core element of marketing. Moreover, the activity of a few evolved into the collaboration of many. Since value is co-constructed by different
Jagoda OCHOCKA
doaj +2 more sources
Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities [PDF]
With the proliferation of digital platforms, virtual brand communities have become important contexts for examining how individual perceptions shape discretionary behaviors in online environments.
Jielin Yin +4 more
doaj +2 more sources
Co-creation experiences are psychologically complex phenomena. This chapter discusses how cognitive psychology can add value to the co-creation of experiences. There are different meanings of co-creation and here the focus is on the customer’s mental experience.
Yang, J +5 more
openaire +3 more sources
Co-Creation Experience of Indonesian Gen Z in Mobile Commerce
Anchoring on the value of co-creation theories and stimulus-organism-response (S-O-R), the purpose of the study is to examine co-creation experience among Gen Z. First, the study aims to investigate the role of mobile commerce quality in driving Gen Z co-
Muhammad Iqbal Firdaus +3 more
doaj +3 more sources
How Is Equity‐Based Co‐Creation Enacted in Health and Social Services? An Evaluation of Four Case Studies [PDF]
Introduction Co‐creation processes are part of a movement to create change in collaboration with people with lived and living experience (PWLLE); in this paper we focus on experience with health and social services.
Samantha K. Micsinszki +5 more
doaj +2 more sources
Acccommodating co-creation in a hotel experience
The co-creation process within the New Zealand luxury accommodation sector has, until recently, been under researched. However, in 2016, a doctoral thesis was completed [1] with the key question, ‘how is the luxury accommodation experience created?’ Following an interpretivist paradigm, data were collected that included 81 interviews (of 27 guests, 27 ...
Tracy Harkison, Harkison, Tracy
openaire +3 more sources
In their own words: older persons’ experiences of participating in co-creation
Background Co-creation methods ensure that interventions are tailored to the target group by incorporating their unique insights and preferences, strengthen innovation, and facilitate implementation. Although co-creation research is becoming more common,
Annikki Arola +4 more
doaj +4 more sources

