Results 11 to 20 of about 1,569,415 (306)
Co-creation experience in Indonesian mobile commerce: A self-determination theory perspective [PDF]
Innovative Marketing, 2023 Understanding customer co-creation experience in mobile commerce helps business to tailor their offerings, improves customer engagement, and cultivates long-lasting brand relationships, ultimately leading to business success in the competitive digital ...
Muhammad Iqbal Firdaus +3 more
doaj +1 more source
Impact of online community interaction on value co-creation: Evidence from China [PDF]
Problems and Perspectives in Management, 2022 This paper explores the effect of online community interaction on value co-creation. The goal is to investigate internal factors influencing value co-creation through the SEM model and offer company managers effective management advice.
Xuemei Luo, Zhongwu Li
doaj +1 more source
Co-Creation Experiences: Attention and Memorability [PDF]
Journal of Travel & Tourism Marketing, 2016 ABSTRACTThis study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience.
Campos, Ana Cláudia +3 more
openaire +3 more sources
Proposing a Model of Co-Creative Participation in Tourism Market [PDF]
مدیریت بازرگانی, 2018 Objective There is a growing interest in the customers’ innovation in the realm of tourism studies. In the new global business ecosystem where individuals, organizations, governments and economy work together as an integrated network, we need a new ...
Alireza Irani +3 more
doaj +1 more source
Virtual research environments co‐creation: The D4Science experience
Concurrency and Computation: Practice and Experience, 2022 AbstractVirtual research environments are systems called to serve the needs of their designated communities of practice. Every community of practice is a group of people dynamically aggregated by the willingness to collaborate to address a given research question. The virtual research environment provides its users with seamless access to the resources
Assante M +13 more
openaire +4 more sources
Business: Theory and Practice, 2020 This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources’ impact on perceived benefits, trust, and co-creation ...
Revi Hastari +3 more
doaj +1 more source
Frontiers in Psychology, 2022 In recent years, there is the popular phenomenon of “grass planting” marketing. The value co-creation behavior of ordinary consumers KOC (key opinion consumer) in the online community is sometimes out of utilitarian intentions, which is deemed as plain ...
Yi Zhang, Yue Liu, Wenxia Tao
doaj +1 more source
Frontiers in Psychology, 2022 The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is ...
Jin-Yuan Zhuo +3 more
doaj +1 more source
The Model of Customer Co-Creation Experience in Peer-to-Peer Hospitality Industry: Meta-Synthetic Approach [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2022 With the advent of the sharing economy, peer-to-peer accommodations around the world have had much success. These accommodations offer benefits such as low prices and a variety of services.
Zohreh Dehdashti +3 more
doaj +1 more source
Business: Theory and Practice, 2023 This research aims to explore a new conceptual model capable of filling the research gap on the experience of nascent entrepreneurs and the quality of knowledge resonance, which centered on exploring voluntary co-creation of shared value.
Agustinus Moonti +3 more
doaj +1 more source