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The academic contribution to the field is twofold. Firstly, the paper identifies co-creation drivers and barriers from the professionals’ point of view ‒ a largely overlooked perspective in the relevant literature.
Sanja Vrbek, Marlot Kuiper
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Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism [PDF]
This study presents an emerging trend in medical tourism, cosmetic surgery tourism (CST). We explore tourists’ perceptions of CST for medical service quality as an antecedent to tourists’ emotional attachment, trust, and intentions to visit, which is ...
Zhou, Zhimin +2 more
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Theory to Practice, Implementing Curriculum Co-Creation (A Case Study of 10 Universities Worldwide) [PDF]
Nowadays, educational systems worldwide face numerous challenges, and to achieve their key objectives, they utilize diverse and innovative strategies tailored to academic needs.
Raheleh Tavakoli Yaraki +3 more
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The purpose of the study is to identify how both tourism service provider- and tourist-generated social media communication affect the value co-creation process and how this can affect online customer experience and customer wellbeing.
Maheen Iqbal Awan +2 more
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As COVID-19 has shown in a way unimaginable before it hit, tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services.
Pappas, Nikolaos +2 more
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The Influence of Perceived Value of Online Game Users on their Participation in Value Co-creation Behavior [PDF]
Online games have gradually become a form of entertainment and a pastime for many people. In recent years, the growth rate of China’s online game industry has slowed, game users have entered the storage area, and the game industry has entered a stable ...
Xu Haowen
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Experience co-creation has been acknowledged as an important process to generate and sustain value. However, research in the arena of heritage visitor attractions remains limited.
Bezova, K. +3 more
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The sustainable development of tourism in cultural heritage sites benefits from the active participation of tourists in the co-creation process. Location-based AR games show great potential in tourists’ participation in creation and positive experiences.
Jiahui Guo, Jiayi Xu, Younghwan Pan
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Online retail shops increasingly implement gamified marketing strategies to enrich consumers’ online experience and increase engagement. This study aims to evaluate the ludic experience of consumers in online retail stores and the role of gamification ...
João M. Lopes +7 more
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Competitive Experiences: Lessons from the Tourism Industry
Designing and producing a memorable experience is increasingly seen as a competitive advantage in many industries. This paper suggests some lessons that may be derived from the experiential approach realized in the tourism industry.
Nicola Bellini, Serena Rovai
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