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Leveraging cognitive science to foster children’s persistence
Persistence is crucial for overcoming academic and interpersonal challenges. However, there has been little progress in developing effective interventions to improve persistence in childhood. Here we outline how recent insights from cognitive science can
Mackey, Allyson P +3 more
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A Cognitive Approach to Commercial Brand Names of Basic and Luxury Products
While the global branding industry increasingly relies on sophisticated naming strategies, the underlying cognitive mechanisms remain under-researched from a linguistic perspective.
Lorena Pérez-Hernández +1 more
doaj +1 more source
ERGONYMS AS AN ELEMENT OF THE ONOMASTIC STRUCTURE OF THE MODERN RUSSIAN LANGUAGE [PDF]
In this article, the relevance of studying ergonyms in contemporary Russian is discussed. This relevance is due to their significant role in reflecting the socio-economic and cultural changes in society.
Asanova A., Abdumanapova Z. Z.
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African personal names have communicative contents that reflect the experiences and expectations of the name-giver as well as the bearer. Death-prevention names, for instance, provide some assurance and security that are vital for a child’s survival, given the implicit assumption that certain spiritual forces are at work. The bestowal of despicable and
openaire +3 more sources
Стаття присвячена дослідженню сучасних підходів до вивчення метонімії. Здійснено аналіз мовних, психологічних та когнітивних аспектів метонімічних перенесень. Основна увага зосереджена на концептуальній природі метонімічних перенесень, їхнього зв’язку з
Олена Гапченко
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Lexical classifications of words: relations of linguistic and onomastic world views
The active process of interaction between common nouns and proper names in which appear that proper names are the results of national language and one of its components is considered.
Antonina Semenovna Shcherbak +1 more
doaj
This study presents a quantitative analysis of errors in the perception and interpretation of hydronyms by university students in Western Kazakhstan. The aim of the study is to identify the types of errors that occur when students interpret hydronymic ...
Akmaral Dautkulova +4 more
doaj +1 more source
One name, two parents: The marketing potential of phono-semantic matching in China
Phono-Semantic Matching (PSM) is a camouflaged borrowing in which a foreign lexical item is matched with a phonetically and semantically similar pre-existent native word.
Zuckermann, G.
core

