Results 1 to 10 of about 292,741 (186)

Metaphor identification in a terminological dictionary [PDF]

open access: yesIbérica, 2009
This paper aims at demonstrating that metaphor is not simply a literary device, but an integral part of everyday language. The Theory of Conceptual Metaphor suggests that our conceptual system is fundamentally metaphorical.
Maity Siqueira   +4 more
doaj   +8 more sources

Metaphor in Marketing Language [PDF]

open access: yesPhilologia, 2023
From Aristotle to Roman Jakobson to George Lakoff, Mark Johnson and others, the concept of metaphor has undergone substantial changes. This paper deals with conceptual metaphor in marketing language.
Inga DRUȚĂ, Lidia VIERU, Mariana VLAS
doaj   +1 more source

Conceptual Metaphor in Daily Spiritual Texts Murli by Brahma Kumaris

open access: yesHumanis, 2022
The meaning of the metaphor is understanding as one of the conceptual domain in terms of other conceptual domains. A metaphor is used effortlessly in everyday life, including in a literary work.
Putu Indira Gita Maharani, I Made Rajeg
doaj   +1 more source

Statistical Analysis of Conceptual Metaphors of Causation in Mulla Sadra’s Al-Shawahid Al-Rubūbīyyah [PDF]

open access: yesPizhūhish/hā-yi Falsafī- Kalāmī, 2021
The theory of conceptual metaphor claims that abstract concepts are understood by concrete and less abstract concepts. Conceptual metaphors map the conceptual structure of the source domain over the conceptual structure of the target domain. In this view,
Vahid Khademzadeh, Kokab Darabi
doaj   +1 more source

Conceptual metaphors

open access: yes, 2022
Abstract This chapter offers an overview of conceptual metaphor research with particular attention to specialised language. It surveys the growing body of research showing the role of metaphor both as a tool to generate and develop scientific thinking and as a resource for specialised knowledge popularisation.
José Manuel Ureña Gómez-Moreno   +1 more
openaire   +4 more sources

METAFORA KONSEPTUAL DALAM RUBRIK TEKNOLOGI KORAN ELEKTRONIK KOMPAS

open access: yesKajian Linguistik dan Sastra, 2021
This article employs a cognitive semantic analysis with the aim to describe the types of metaphors and conceptual meanings based on conceptual metaphor theory by Lakoff and Johnson (1980), and image schemes based on image scheme theory by Cruse and Croft
Fathiyyah Sekar Widiasri, Tajudin Nur
doaj   +1 more source

Conceptual metaphor as a method of forming stereotypical images in English media discourse

open access: yesДискурс профессиональной коммуникации, 2020
The conceptual metaphor has been one of the main topics for discussion in various scientific fields for many years. Its mental essence has become common knowledge, and therefore, the relationship between this phenomenon and both language and linguistic ...
Yu. V. Akimtseva
doaj   +1 more source

Metaphor Variation in Economic Discourse

open access: yesДискурс профессиональной коммуникации, 2021
This integrated cognitive-discourse study looks at the role of context in the variation of conceptual metaphor in economic discourse, which abounds in metaphors.
T. V. Andryukhina
doaj   +1 more source

METAPHOR IN COGNITIVE APPROACH [PDF]

open access: yesRespectus Philologicus, 2014
The article presents issues relevant to the cognitive theory of metaphor developed by G. Lakoff and M. Johnson. The researchers suggest that metaphors are common.
Dorota Połowniak-Wawrzonek
doaj   +3 more sources

Application of the Conceptual Theory of Metaphor and Metonymy to Iran's Cinema: A Case Study of "the Snow on the Pines" [PDF]

open access: yesنشریه پژوهش‌های زبان‌شناسی, 2021
Linguistic representations of conceptual metaphors have been studied in numerous Iranian and non-Iranian researches; however, few studies have been devoted to visual representations of metaphor.
Amirsaeid Moloodi   +1 more
doaj   +1 more source

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