Results 1 to 10 of about 21,338 (311)

A connectionist approach to embodied conceptual metaphor. [PDF]

open access: yesFront Psychol, 2010
A growing body of data has been gathered in support of the view that the mind is embodied and that cognition is grounded in sensory-motor processes. Some researchers have gone so far as to claim that this paradigm poses a serious challenge to central tenets of cognitive science, including the widely held view that the mind can be analyzed in terms of ...
Flusberg SJ   +3 more
europepmc   +5 more sources

Metaphor in Marketing Language [PDF]

open access: yesPhilologia, 2023
From Aristotle to Roman Jakobson to George Lakoff, Mark Johnson and others, the concept of metaphor has undergone substantial changes. This paper deals with conceptual metaphor in marketing language.
Inga DRUȚĂ, Lidia VIERU, Mariana VLAS
doaj   +1 more source

Conceptual Metaphor in Daily Spiritual Texts Murli by Brahma Kumaris

open access: yesHumanis, 2022
The meaning of the metaphor is understanding as one of the conceptual domain in terms of other conceptual domains. A metaphor is used effortlessly in everyday life, including in a literary work.
Putu Indira Gita Maharani, I Made Rajeg
doaj   +1 more source

CONCEPTUALIZATIONS AND SCHEMATIZATIONS OF HEAD METAPHORS: A CONCEPTUAL METAPHOR THEORY

open access: yesEltin Journal : Journal of English Language Teaching in Indonesia, 2022
Human’s head takes the most important part in human’s part of body which leads to the frequent use of  head in language uses. This study therefore aims to investigate how head is conceptualized through the use of metaphor in Corpus of Contemporary American English (COCA) and how the conceptual metaphors are projected through image schemas.
Asnita Sirait   +3 more
openaire   +1 more source

Statistical Analysis of Conceptual Metaphors of Causation in Mulla Sadra’s Al-Shawahid Al-Rubūbīyyah [PDF]

open access: yesPizhūhish/hā-yi Falsafī- Kalāmī, 2021
The theory of conceptual metaphor claims that abstract concepts are understood by concrete and less abstract concepts. Conceptual metaphors map the conceptual structure of the source domain over the conceptual structure of the target domain. In this view,
Vahid Khademzadeh, Kokab Darabi
doaj   +1 more source

METAFORA KONSEPTUAL DALAM RUBRIK TEKNOLOGI KORAN ELEKTRONIK KOMPAS

open access: yesKajian Linguistik dan Sastra, 2021
This article employs a cognitive semantic analysis with the aim to describe the types of metaphors and conceptual meanings based on conceptual metaphor theory by Lakoff and Johnson (1980), and image schemes based on image scheme theory by Cruse and Croft
Fathiyyah Sekar Widiasri, Tajudin Nur
doaj   +1 more source

Metaphor Generation with Conceptual Mappings [PDF]

open access: yesProceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (Volume 1: Long Papers), 2021
13 pages, 3 figures, to be published in the Joint Conference of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (ACL-IJCNLP 2021)
Kevin Stowe   +4 more
openaire   +2 more sources

Conceptual metaphor as a method of forming stereotypical images in English media discourse

open access: yesДискурс профессиональной коммуникации, 2020
The conceptual metaphor has been one of the main topics for discussion in various scientific fields for many years. Its mental essence has become common knowledge, and therefore, the relationship between this phenomenon and both language and linguistic ...
Yu. V. Akimtseva
doaj   +1 more source

Metaphor Variation in Economic Discourse

open access: yesДискурс профессиональной коммуникации, 2021
This integrated cognitive-discourse study looks at the role of context in the variation of conceptual metaphor in economic discourse, which abounds in metaphors.
T. V. Andryukhina
doaj   +1 more source

METAPHOR IN COGNITIVE APPROACH [PDF]

open access: yesRespectus Philologicus, 2014
The article presents issues relevant to the cognitive theory of metaphor developed by G. Lakoff and M. Johnson. The researchers suggest that metaphors are common.
Dorota Połowniak-Wawrzonek
doaj   +3 more sources

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