Results 1 to 10 of about 21,217 (310)
Metaphor in Marketing Language [PDF]
Philologia, 2023 From Aristotle to Roman Jakobson to George Lakoff, Mark Johnson and others, the concept of metaphor has undergone substantial changes. This paper deals with conceptual metaphor in marketing language.
Inga DRUȚĂ, Lidia VIERU, Mariana VLAS
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Conceptual Metaphor in Daily Spiritual Texts Murli by Brahma Kumaris
Humanis, 2022 The meaning of the metaphor is understanding as one of the conceptual domain in terms of other conceptual domains. A metaphor is used effortlessly in everyday life, including in a literary work.
Putu Indira Gita Maharani, I Made Rajeg
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Statistical Analysis of Conceptual Metaphors of Causation in Mulla Sadra’s Al-Shawahid Al-Rubūbīyyah [PDF]
Pizhūhish/hā-yi Falsafī- Kalāmī, 2021 The theory of conceptual metaphor claims that abstract concepts are understood by concrete and less abstract concepts. Conceptual metaphors map the conceptual structure of the source domain over the conceptual structure of the target domain. In this view,
Vahid Khademzadeh, Kokab Darabi
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METAFORA KONSEPTUAL DALAM RUBRIK TEKNOLOGI KORAN ELEKTRONIK KOMPAS
Kajian Linguistik dan Sastra, 2021 This article employs a cognitive semantic analysis with the aim to describe the types of metaphors and conceptual meanings based on conceptual metaphor theory by Lakoff and Johnson (1980), and image schemes based on image scheme theory by Cruse and Croft
Fathiyyah Sekar Widiasri, Tajudin Nur
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Conceptual metaphor as a method of forming stereotypical images in English media discourse
Дискурс профессиональной коммуникации, 2020 The conceptual metaphor has been one of the main topics for discussion in various scientific fields for many years. Its mental essence has become common knowledge, and therefore, the relationship between this phenomenon and both language and linguistic ...
Yu. V. Akimtseva
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Metaphor Variation in Economic Discourse
Дискурс профессиональной коммуникации, 2021 This integrated cognitive-discourse study looks at the role of context in the variation of conceptual metaphor in economic discourse, which abounds in metaphors.
T. V. Andryukhina
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METAPHOR IN COGNITIVE APPROACH [PDF]
Respectus Philologicus, 2014 The article presents issues relevant to the cognitive theory of metaphor developed by G. Lakoff and M. Johnson. The researchers suggest that metaphors are common.
Dorota Połowniak-Wawrzonek
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Application of the Conceptual Theory of Metaphor and Metonymy to Iran's Cinema: A Case Study of "the Snow on the Pines" [PDF]
نشریه پژوهشهای زبانشناسی, 2021 Linguistic representations of conceptual metaphors have been studied in numerous Iranian and non-Iranian researches; however, few studies have been devoted to visual representations of metaphor.
Amirsaeid Moloodi +1 more
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Unidirectionality of conceptual metaphors: A criticism based on Persian metaphors [PDF]
̒Ilm-i Zabān, 2019 Conceptual Metaphor Theory was first proposed by George Lakoff and Mark Johnson in 1980 as one of the earliest theoretical frameworks of the cognitive semantics.
Raheleh Gandomkar
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Philosophy Kitchen, 2022 This paper aims at showing the analogies between Hans Blumenberg’s Metaphorology and George Lakoff & Mark Johnson’s Conceptual Metaphor Theory.
Stefania Garello, Marco Carapezza
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