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Metaphorical Expressions Used in Foods Products Advertisements and Their Inferences
K@ta: A Biannual Publication on the Study of Language and Literature, 2016 Metaphors are not only found in everyday use of language, but also in advertisements. The use of metaphorical expressions, specifically conceptual metaphors in advertisements, especially in the slogans, is very common because they can attract attention ...
Tjitrakusuma N. I
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Conceptual Metaphor in Everyday Language [PDF]
The Journal of Philosophy, 1980 THE ‘lOURNAL OF PHILOSOPHY FOUNDEI) BY FREDERICK J. E. WOODBRIDGE AND WENDELL '1'. EUSH Editors: john H. Randall, jr. (honorary) and Herbert W. Schneider (honorary), Bernard Berofsky. Arthur C. Danto, Sidney Morgenbesser, Charles D. Parsons, James ]. Walsh. Consulting Editors: James Higginbotham and Isaac Levi. Managing Editor: Leigh 8. Cauman.
Lakoff, George, Johnson, Mark
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DEFINITION OF CONCEPTUAL METAPHOR AND ITS TYPES
, 2022 The article deals with the definition of conceptual metaphor.
Gaypbaeva Gulziya Talgat kizi +1 more
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Metaphorical Blends (Case Study of Metaphorization of Concept BOOK)
SHS Web of Conferences, 2018 The article deals with the mechanism of creating metaphor in the context of the theory of conceptual integration. A particular emphasis is laid on the basic theses of the theory of conceptual metaphor and the theory of conceptual integration.
Berezhnykh Natalia +3 more
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Metaphor as categorisation: a connectionist implementation [PDF]
, 2001 A key issue for models of metaphor comprehension is to explain how in some metaphorical comparison , only some features of B are transferred to A. The features of B that are transferred to A depend both on A and on B.
Thomas, Michael S.C., Mareschal, Denis
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MULTIMODAL METAPHOR IN ADVERTISEMENT [PDF]
, 2018 Metaphor based on the cognitive linguistic view can be defined as a tool which allows us to understand one conceptual domain in terms of another. What usually happens is that we use a physical. What we need to comprehend, is the target domain.
Nahdyah Sari Daulay +5 more
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, 2022 Abstract This chapter offers an overview of conceptual metaphor research with particular attention to specialised language. It surveys the growing body of research showing the role of metaphor both as a tool to generate and develop scientific thinking and as a resource for specialised knowledge popularisation.
Ureña Gómez-Moreno, José Manuel +3 more
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Métaphore et système conceptuel [PDF]
SHS Web of ConferencesMetaphor and conceptual system. This paper is in line with the claim that conceptual system is both a process and a socio-cultural product. It deals with the cognitive operation of metaphor with respect to three problematic issues: lexical metaphor ...
Lemghari El Mustapha
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Conceptual Metaphor of Love in the Tarighatnameh of Emad Faqih Kermani [PDF]
Matn/Pizhūhī-i Adabī, 2023 Metaphor is a concept of the fundamental categories of cognitive linguistics. A language category that is not just about words, and sublime cognition. Given that the mode of movement and the path of excellence in mystical teachings is in the language of ...
Foruzandeh Edalat Kashi +1 more
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Conceptual metaphor in call me irresponsible album (2007) by michael buble
, 2023 The purpsose of this research is to analyze the conceptual metaphor of michael buble song lyrics in call me irresponsible album (2007). The aims of this research are: (1) to find out the conceptual metaphor appear in the album. (2) t o discover the state
Ahmad ulil albab
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