Visual metaphor of sadness in poetry comics: a socio-cognitive perspective [PDF]
Frontiers in Psychology, 2023 Earlier literature on conceptual metaphor studies has extensively examined verbal metaphors of sadness in different text types and with cultural variations. However, there has been by far limited research on the visual metaphor of sadness.
Suijun Wen, Zenan Zhong, Shukun Chen
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Visual metaphor in commercial ad: effectiveness or failure?
Когниция, коммуникация, дискурс, 2021 Based on the modern approaches to the study of multimodal pragmatics, this study focuses on its new facet, identifying the correlation between cognitive and pragmatic features of visual metaphor with reference to visual grammatical analysis and Optimal ...
Natalya Kravchenko, Oleksandr Yudenko
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The Understanding of Visual Metaphors by the Congenitally Blind [PDF]
Frontiers in Psychology, 2018 Results from a narrow set of empirical studies suggest that blind individuals’ comprehension of metaphorical expressions does not differ from that of sighted participants.
Ricardo A. Minervino +3 more
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Analysis of Visual and Verbal Rhetorical Strategies in Advertising Discourse From Cognitive Perspective [PDF]
Maǧallaẗ Kulliyyaẗ Al-Adāb - Ǧāmiʿaẗ Al-Fayūm, 2021 Pictorial metaphor is a form of rhetorical tropes depicted in images that have a powerful persuasion in advertising. The visual devices in advertising are considered to be an essential, interrelated, meaningful, and culturally embodied characteristic of ...
Reham Sayed Sedeeq
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Multimodal transcription as a tool of understanding visual metaphors [PDF]
E3S Web of Conferences, 2021 The articles presents an ongoing study of visual metaphors in terms of cognitive approach. Visual metaphor is viewed by the authors as a cognitive tool that structures the perception of the world.
Kryukova Natalia +2 more
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The Cognitive Effect of Visual Metaphor in Advertising: A Comparative Study between Fusion and Juxtaposition Metaphor [PDF]
Maǧallaẗ Kulliyyaẗ Al-Adāb - Ǧāmiʿaẗ Al-Fayūm, 2022 The current research proposes to verify , through experimentation , the effect of two types of visual metaphor ( Fusion and Juxtaposition ) on cognitive elaboration and attitude toward the advertising .
ريهام صديق
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Designing Visual Metaphors in Advertisements:
Maketingu Janaru, 2022 A visual metaphor is an advertising creative that can evoke cognitive elaboration and improve comprehension. To offer useful guidance in designing effective visual metaphors for target markets, the present research focuses on the cognitive effort ...
Ryosuke Takeuchi, Jue Wang
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Metaphor in Parable from the Noble Qur’an: A Corpus Based Stylistic Approach
Jurnal Studi Al-Quran, 2022 A compelling speech figure, a parable, or a metaphor in the Qur'an seeks to explain a crucial point by sticking in the mind and helping us absorb the message and firmly lodge it in our hearts.
Dewi Suriyani Djamdjuri +2 more
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Kognitywne modele metafory wizualnej: teoria, metodologia, analizy
LingVaria, 2022 COGNITIVE MODELS OF VISUAL METAPHOR: THEORY, METHODOLOGY, ANALYSES The aim of the article is to present cognitive studies on visual metaphor: selected theories, methods and analyses.
Grzegorz Kowalski
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Application of the Conceptual Theory of Metaphor and Metonymy to Iran's Cinema: A Case Study of "the Snow on the Pines" [PDF]
نشریه پژوهشهای زبانشناسی, 2021 Linguistic representations of conceptual metaphors have been studied in numerous Iranian and non-Iranian researches; however, few studies have been devoted to visual representations of metaphor.
Amirsaeid Moloodi +1 more
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